Paulo Rita

About Paulo Rita

Paulo Rita, With an exceptional h-index of 52 and a recent h-index of 45 (since 2020), a distinguished researcher at Universidade Nova de Lisboa, specializes in the field of Digital Marketing, Social Media, Marketing Analytics, Consumer Behavior, Tourism Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The role of microtransactions in impulse buying and purchase intention in the video game market

The Power of Facial Expressions in Branding: Can Emojis versus Human Faces Shape Emotional Contagion and Brand Fun?

Dress with Finesse: Why People Wear Clothes with Logos

Electronic Word-of-Mouth and Tourist Satisfaction in Rural Tourism in Schist Villages

Mapping research in marketing: Trends, influential papers, and agenda for future research

Twenty-two years of International Journal of Hospitality Management: A bibliometric analysis 2000-2021

The Impact of the Covid-19 Pandemic on the Tourism Sector in the Autonomous Region of Madeira

The theory-practice research gains from big data: evidence from hospitality loyalty programs

Paulo Rita Information

University

Position

Full Professor of Marketing at NOVA IMS

Citations(all)

11294

Citations(since 2020)

8663

Cited By

4995

hIndex(all)

52

hIndex(since 2020)

45

i10Index(all)

110

i10Index(since 2020)

88

Email

University Profile Page

Google Scholar

Paulo Rita Skills & Research Interests

Digital Marketing

Social Media

Marketing Analytics

Consumer Behavior

Tourism Marketing

Top articles of Paulo Rita

The role of microtransactions in impulse buying and purchase intention in the video game market

Entertainment Computing

2024/4/21

Paulo Rita
Paulo Rita

H-Index: 30

João Guerreiro
João Guerreiro

H-Index: 7

The Power of Facial Expressions in Branding: Can Emojis versus Human Faces Shape Emotional Contagion and Brand Fun?

Journal of Brand Management

2024/3/22

Dress with Finesse: Why People Wear Clothes with Logos

International Journal of Fashion Design, Technology and Education

2023

Paulo Rita
Paulo Rita

H-Index: 30

Electronic Word-of-Mouth and Tourist Satisfaction in Rural Tourism in Schist Villages

2023

Mapping research in marketing: Trends, influential papers, and agenda for future research

Spanish Journal of Marketing

2023

Paulo Rita
Paulo Rita

H-Index: 30

Twenty-two years of International Journal of Hospitality Management: A bibliometric analysis 2000-2021

International Journal of Hospitality Management

2023

Paulo Rita
Paulo Rita

H-Index: 30

The Impact of the Covid-19 Pandemic on the Tourism Sector in the Autonomous Region of Madeira

Sustainability

2023

Paulo Rita
Paulo Rita

H-Index: 30

João Neves
João Neves

H-Index: 2

The theory-practice research gains from big data: evidence from hospitality loyalty programs

International Journal of Contemporary Hospitality Management

2023/11/8

Paulo Rita
Paulo Rita

H-Index: 30

Social Media Discourse and Voting Decisions Influence: Sentiment Analysis in Tweets during an Electoral Period

Social Network Analysis and Mining

2023

Paulo Rita
Paulo Rita

H-Index: 30

Ana Afonso
Ana Afonso

H-Index: 7

Structure of REDEE and EJMBE research: A bibliometric analysis

European Journal of Management and Business Economics

2023

Paulo Rita
Paulo Rita

H-Index: 30

The role of information for the customer journey in Mobile food ordering apps

Journal of Services Marketing

2023

Paulo Rita
Paulo Rita

H-Index: 30

Vasco Eiriz
Vasco Eiriz

H-Index: 12

Artificial Intelligence and Its Ethical Implications for Marketing

Emerging Science Journal

2023

Diego Costa Pinto
Diego Costa Pinto

H-Index: 12

Paulo Rita
Paulo Rita

H-Index: 30

Discovering ethnic minority business research directions using text mining and topic modelling

Journal of Research in Marketing and Entrepreneurship

2023

A sentiment analysis of Michelin-starred restaurants

European Journal of Management and Business Economics

2023

Paulo Rita
Paulo Rita

H-Index: 30

How the response to service incidents change customer-firm relationships

European Journal of Management and Business Economics

2023

Paulo Rita
Paulo Rita

H-Index: 30

The travel dream experience in pandemic times

Anatolia

2023

Customer experience through online reviews from TripAdvisor: The case of Orlando theme parks

International Journal of Technology Marketing

2023

Paulo Rita
Paulo Rita

H-Index: 30

Are Social Media and Mobile Applications threatening Retail Websites?

International Journal of Internet Marketing and Advertising

2023

Paulo Rita
Paulo Rita

H-Index: 30

Sérgio Moro
Sérgio Moro

H-Index: 20

Impact of the rating system on sentiment and tone of voice: a Booking.com and TripAdvisor comparison study

International Journal of Hospitality Management

2022/7/1

Paulo Rita
Paulo Rita

H-Index: 30

Effectiveness of COVID-19 vaccines: evidence from the first-year rollout of vaccination programs

Vaccines

2022

Paulo Rita
Paulo Rita

H-Index: 30

See List of Professors in Paulo Rita University(Universidade Nova de Lisboa)

Co-Authors

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