Paulo Rita

Paulo Rita

Universidade Nova de Lisboa

H-index: 52

Europe-Portugal

About Paulo Rita

Paulo Rita, With an exceptional h-index of 52 and a recent h-index of 45 (since 2020), a distinguished researcher at Universidade Nova de Lisboa, specializes in the field of Digital Marketing, Social Media, Marketing Analytics, Consumer Behavior, Tourism Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Power of Facial Expressions in Branding: Can Emojis versus Human Faces Shape Emotional Contagion and Brand Fun?

The role of microtransactions in impulse buying and purchase intention in the video game market

Customer experience through online reviews from TripAdvisor: The case of Orlando theme parks

The Impact of the Covid-19 Pandemic on the Tourism Sector in the Autonomous Region of Madeira

Artificial Intelligence and Its Ethical Implications for Marketing

Are Social Media and Mobile Applications threatening Retail Websites?

The theory-practice research gains from big data: evidence from hospitality loyalty programs

Discovering ethnic minority business research directions using text mining and topic modelling

Paulo Rita Information

University

Position

Full Professor of Marketing at NOVA IMS

Citations(all)

11294

Citations(since 2020)

8663

Cited By

4995

hIndex(all)

52

hIndex(since 2020)

45

i10Index(all)

110

i10Index(since 2020)

88

Email

University Profile Page

Universidade Nova de Lisboa

Google Scholar

View Google Scholar Profile

Paulo Rita Skills & Research Interests

Digital Marketing

Social Media

Marketing Analytics

Consumer Behavior

Tourism Marketing

Top articles of Paulo Rita

Title

Journal

Author(s)

Publication Date

The Power of Facial Expressions in Branding: Can Emojis versus Human Faces Shape Emotional Contagion and Brand Fun?

Journal of Brand Management

Pedro Almeida

Paulo Rita

Diego Costa Pinto

Márcia Herter

2024/3/22

The role of microtransactions in impulse buying and purchase intention in the video game market

Entertainment Computing

Paulo Rita

João Guerreiro

Ricardo Ramos

Ricardo G Caetano

2024/4/21

Customer experience through online reviews from TripAdvisor: The case of Orlando theme parks

International Journal of Technology Marketing

Sara Morgado

Sergio Moro

Paulo Rita

Braulio Alturas

2023

The Impact of the Covid-19 Pandemic on the Tourism Sector in the Autonomous Region of Madeira

Sustainability

Paulo Rita

Nuno António

João Neves

2023

Artificial Intelligence and Its Ethical Implications for Marketing

Emerging Science Journal

Ana Rita Gonçalves

Diego Costa Pinto

Paulo Rita

Tamara Pires

2023

Are Social Media and Mobile Applications threatening Retail Websites?

International Journal of Internet Marketing and Advertising

Ricardo Ramos

Paulo Rita

Sérgio Moro

2023

The theory-practice research gains from big data: evidence from hospitality loyalty programs

International Journal of Contemporary Hospitality Management

Paulo Rita

Maria Teresa Borges-Tiago

Joana Caetano

2023/11/8

Discovering ethnic minority business research directions using text mining and topic modelling

Journal of Research in Marketing and Entrepreneurship

Sérgio Moro

Guilherme Pires

Paulo Rita

Paulo Cortez

Ricardo F. Ramos

2023

Dress with Finesse: Why People Wear Clothes with Logos

International Journal of Fashion Design, Technology and Education

Carolina Coco

Paulo Rita

Ricardo Ramos

Nuno Fortes

2023

A sentiment analysis of Michelin-starred restaurants

European Journal of Management and Business Economics

Paulo Rita

Celeste Vong

Flávio Pinheiro

João Mimoso

2023

Social Media Discourse and Voting Decisions Influence: Sentiment Analysis in Tweets during an Electoral Period

Social Network Analysis and Mining

Paulo Rita

Nuno António

Ana Afonso

2023

Electronic Word-of-Mouth and Tourist Satisfaction in Rural Tourism in Schist Villages

Marta Santos

Paulo Rita

Sérgio Moro

Bráulio Alturas

2023

How the response to service incidents change customer-firm relationships

European Journal of Management and Business Economics

Pedro S Coelho

Paulo Rita

Ricardo Ramos

2023

Structure of REDEE and EJMBE research: A bibliometric analysis

European Journal of Management and Business Economics

Ricardo F Ramos

Paulo Rita

2023

Mapping research in marketing: Trends, influential papers, and agenda for future research

Spanish Journal of Marketing

Ricardo Ramos

Paulo Rita

Celeste Vong

2023

The travel dream experience in pandemic times

Anatolia

Antónia Correia

Sérgio Moro

Paulo Rita

2023

Twenty-two years of International Journal of Hospitality Management: A bibliometric analysis 2000-2021

International Journal of Hospitality Management

Nuno António

Paulo Rita

2023

The role of information for the customer journey in Mobile food ordering apps

Journal of Services Marketing

Paulo Rita

Vasco Eiriz

Beatriz Conde

2023

The Influence of Typical Versus Atypical Ads On Sharing Intention

International Journal of Internet Marketing and Advertising

Paulo Rita

João Guerreiro

Sara Matos

2022

Data and text mining from online reviews: An automatic literature analysis

WIREs Data Mining and Knowledge Discovery

Sérgio Moro

Paulo Rita

2022

See List of Professors in Paulo Rita University(Universidade Nova de Lisboa)

Co-Authors

H-index: 71
Tiago Oliveira

Tiago Oliveira

Universidade Nova de Lisboa

H-index: 46
Paulo Cortez

Paulo Cortez

Universidade do Minho

H-index: 43
Gurpreet Dhillon

Gurpreet Dhillon

University of North Carolina at Greensboro

H-index: 39
Francisco Esteves

Francisco Esteves

Instituto Universitário de Lisboa

H-index: 34
Sérgio Moro

Sérgio Moro

Instituto Universitário de Lisboa

H-index: 23
Pedro J. Rosa

Pedro J. Rosa

Universidade Lusófona de Humanidades e Technologias

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