PABLO ANTONIO MUÑOZ GALLEGO

PABLO ANTONIO MUÑOZ GALLEGO

Universidad de Salamanca

H-index: 22

Europe-Spain

About PABLO ANTONIO MUÑOZ GALLEGO

PABLO ANTONIO MUÑOZ GALLEGO, With an exceptional h-index of 22 and a recent h-index of 16 (since 2020), a distinguished researcher at Universidad de Salamanca, specializes in the field of marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

How can destinations get engagement on Instagram? Artificial Intelligence as a tool for photo analysis

Big data in tourism marketing: past research and future opportunities

Influence of habitual level of consumption on willingness to pay: a satiation, sensitization, and habituation approach

Influence of satiation on consumer behavior in hospitality

Effects of market intelligence generation, online reviews, and management response on the business performance of rural accommodation establishments in France

Medindo a percepção ambiental de universitários com a escala 2-MEV: Validação com a modelagem de equações estruturais ea regressão quantílica

The Academic Research Community Publication

PABLO ANTONIO MUÑOZ GALLEGO Information

University

Position

___

Citations(all)

3109

Citations(since 2020)

1434

Cited By

2269

hIndex(all)

22

hIndex(since 2020)

16

i10Index(all)

32

i10Index(since 2020)

20

Email

University Profile Page

Universidad de Salamanca

Google Scholar

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PABLO ANTONIO MUÑOZ GALLEGO Skills & Research Interests

marketing

Top articles of PABLO ANTONIO MUÑOZ GALLEGO

Title

Journal

Author(s)

Publication Date

What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

Sofía Blanco-Moreno

Ana M González-Fernández

Pablo Antonio Muñoz-Gallego

Roman Egger

2024/3/1

How can destinations get engagement on Instagram? Artificial Intelligence as a tool for photo analysis

Sofía Blanco-Moreno

Ana M González-Fernández

Pablo Antonio Muñoz-Gallego

2023/9/22

Big data in tourism marketing: past research and future opportunities

Spanish Journal of Marketing-ESIC

Sofía Blanco-Moreno

Ana M González-Fernández

Pablo Antonio Muñoz-Gallego

2023/1/9

Influence of habitual level of consumption on willingness to pay: a satiation, sensitization, and habituation approach

International Journal of Hospitality Management

Ismael Becerril-Castrillejo

Pablo Antonio Muñoz-Gallego

2022/5/1

Influence of satiation on consumer behavior in hospitality

Psychology & Marketing

Ismael Becerril‐Castrillejo

Pablo Antonio Muñoz‐Gallego

2022/4

Effects of market intelligence generation, online reviews, and management response on the business performance of rural accommodation establishments in France

António JDVT Melo

Rosa M Hernández-Maestro

Pablo A Muñoz-Gallego

2022/10/4

Medindo a percepção ambiental de universitários com a escala 2-MEV: Validação com a modelagem de equações estruturais ea regressão quantílica

Research, Society and Development

José Francisco dos Reis Neto

Celso Correia de Souza

Pablo Antonio Muñoz-Gallego

Taner Douglas Alves Bitencourt

Davi Guimarães Soares

...

2021/2/9

The Academic Research Community Publication

Bassam W Aboshosha

Mohamed M Dessouky

Ayman Elsayed

2019

Be social! The impact of self-presentation on peer-to-peer accommodation revenue

Journal of Travel Research

Marta Nieto García

Pablo A Muñoz-Gallego

Giampaolo Viglia

Óscar González-Benito

2020/9

Perception of the hedonic value of residences in the neighborhood of Three Green Urban Parks

Revista Ibero-Americana de Ciências Ambientais

José Francisco dos Reis Neto

Michelle da Rosa Lopes

Pablo Antonio Muñoz Gallego

Celso Correia de Souza

Taner Douglas Alves Bitencourt

2020/7/6

eWOM effects on business performance in rural tourism accommodation

Pablo Antonio Muñoz Gallego

Rosa María Hernández Maestro

2020

O Empreendedorismo Social no Brasil: quem são e o que Fazem

Revista de Ciências Gerenciais

Wesley Osvaldo Pradella Rodrigues

José Francisco dos Reis Neto Reis

Pablo Antonio Muñoz Gallego

Alan Francisco Dos Santos Santos

2020

The more the merrier? Understanding how travel frequency shapes willingness to pay

Cornell Hospitality Quarterly

Marta Nieto-García

Pablo A Muñoz-Gallego

Óscar Gonzalez-Benito

2020/11

See List of Professors in PABLO ANTONIO MUÑOZ GALLEGO University(Universidad de Salamanca)

Co-Authors

H-index: 39
ÓSCAR GONZÁLEZ-BENITO

ÓSCAR GONZÁLEZ-BENITO

Universidad de Salamanca

H-index: 21
Jose Miguel Cotes Torres

Jose Miguel Cotes Torres

Universidad Nacional de Colombia

H-index: 12
Rosa M. Hernández-Maestro (ORCID: 0000-0001-6226-6777)

Rosa M. Hernández-Maestro (ORCID: 0000-0001-6226-6777)

Universidad de Salamanca

H-index: 11
Marta Nieto García

Marta Nieto García

University of Portsmouth

H-index: 11
EVA LAHUERTA-OTERO

EVA LAHUERTA-OTERO

Universidad de Salamanca

H-index: 8
Libia Santos Requejo (ORCID: 0000-0002-0302-7706)

Libia Santos Requejo (ORCID: 0000-0002-0302-7706)

Universidad de Salamanca

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