ÓSCAR GONZÁLEZ-BENITO
Universidad de Salamanca
H-index: 39
Europe-Spain
Top articles of ÓSCAR GONZÁLEZ-BENITO
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
¡ Sonido activado!¿ Cómo influyen los estímulos auditivos en el engagement del consumidor? | E Sophia Valenzuela Óscar González-Benito Álvaro Garrido-Morgado | 2024/4 | |
Applying the triple coherence line to in-store marketing plans to increase private label market share | Journal of Retailing and Consumer Services | Álvaro Garrido-Morgado Óscar González-Benito | 2024/3/1 |
Dual Branding by National Brand Manufacturers: Drivers and Outcomes | Journal of Marketing | Yu Ma Kusum L Ailawadi Mercedes Martos-Partal Óscar González-Benito | 2023/11/15 |
Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information | BRQ Business Research Quarterly | Manuel Morales-Serazzi Oscar Gonzalez-Benito Mercedes Martos-Partal | 2023/7 |
Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement | Journal of Research in Interactive Marketing | E Sophía Valenzuela-Gálvez Alvaro Garrido-Morgado Óscar González-Benito | 2023/5/4 |
A new perspective of BDA and information quality from final users of information: A multiple study approach | International Journal of Information Management | Manuel Morales-Serazzi Óscar González-Benito Mercedes Martos-Partal | 2023/12/1 |
Antecedents of tourist trip planning autonomy: The moderating effects of a global economic crisis | Tourism Economics | Milagros Fernández-Herrero Rosa María Hernández-Maestro Óscar González-Benito | 2020 |
Which products are more responsive to in-store displays: utilitarian or hedonic? | Journal of Retailing | Álvaro Garrido-Morgado Óscar González-Benito Mercedes Martos-Partal Katia Campo | 2021/9/1 |
Be social! The impact of self-presentation on peer-to-peer accommodation revenue | Journal of Travel Research | Marta Nieto García Pablo A Muñoz-Gallego Giampaolo Viglia Óscar González-Benito | 2020/9 |
Data Analytics: Challenges and Opportunities for the Family Business | Manuel Alejandro Morales-Serazzi Oscar González-Benito Mercedes Martos-Partal | 2020 | |
Competitive implications of quality assurance processes in higher education. The case of higher education in engineering in France | Economic research-Ekonomska istraživanja | Teresa Sánchez-Chaparro Víctor Gómez-Frías Óscar González-Benito | 2020 |
The more the merrier? Understanding how travel frequency shapes willingness to pay | Cornell Hospitality Quarterly | Marta Nieto-García Pablo A Muñoz-Gallego Óscar Gonzalez-Benito | 2020/11 |
