Nathalie Spielmann

About Nathalie Spielmann

Nathalie Spielmann, With an exceptional h-index of 27 and a recent h-index of 23 (since 2020), a distinguished researcher at NEOMA Business School, specializes in the field of Consumer Psychology, Wine Marketing, Sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

Essential shape: The role of essentialist beliefs in preferences for misshapen produce

Let’s drink to that! How wider glass rim leads to more pleasurable purchases

The role of the ugly= bad stereotype in the rejection of misshapen produce

The effect of breadth of external pressure on leaders in small and medium-sized enterprises: does the firm become more entrepreneurial?

Local roots and global responsibility: terroir brands and their responsible engagement

Environmental practice adoption in SMEs: The effects of firm proactive orientation and regulatory pressure

Brands and social justice movements: The effects of true versus performative Allyship on brand evaluation

If I Understand Why a Product Looks Weird, Will I Buy It?: How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions

Nathalie Spielmann Information

University

Position

Associate Professor of Marketing

Citations(all)

2009

Citations(since 2020)

1543

Cited By

981

hIndex(all)

27

hIndex(since 2020)

23

i10Index(all)

35

i10Index(since 2020)

33

Email

University Profile Page

Google Scholar

Nathalie Spielmann Skills & Research Interests

Consumer Psychology

Wine Marketing

Sustainability

Top articles of Nathalie Spielmann

Title

Journal

Author(s)

Publication Date

Essential shape: The role of essentialist beliefs in preferences for misshapen produce

Appetite

Pierrick Gomez

Elizabeth Minton

Nathalie Spielmann

2024/1/1

Let’s drink to that! How wider glass rim leads to more pleasurable purchases

Journal of Business Research

Nathalie Spielmann

Patricia Rossi

2024/3/1

The role of the ugly= bad stereotype in the rejection of misshapen produce

Journal of Business Ethics

Nathalie Spielmann

Pierrick Gomez

Elizabeth Minton

2024/3

The effect of breadth of external pressure on leaders in small and medium-sized enterprises: does the firm become more entrepreneurial?

International Journal of Entrepreneurial Behavior & Research

Chris Williams

Jacqueline Jing You

Nathalie Spielmann

2024/2/14

Local roots and global responsibility: terroir brands and their responsible engagement

Journal of International Marketing

Nathalie Spielmann

Christopher Williams

Ajay Kohli

2023

Environmental practice adoption in SMEs: The effects of firm proactive orientation and regulatory pressure

Journal of Small Business Management

Beverly B Tyler

Brooke Lahneman

Daniele Cerrato

Allan Discua Cruz

Karin Beukel

...

2023/12/23

Brands and social justice movements: The effects of true versus performative Allyship on brand evaluation

Journal of the Association for Consumer Research

Nathalie Spielmann

Susan Dobscha

LJ Shrum

2023/1/1

If I Understand Why a Product Looks Weird, Will I Buy It?: How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions

Journal of Advertising Research

Elizabeth A Minton

Nathalie Spielmann

Pierrick Gomez

2023/12/1

Humanitarian Crises: The (Un) Certainty of Servicescapes and Their Impact on Frontline Actors

Journal of Service Research

Volker G Kuppelwieser

Nathalie Spielmann

Diego Vega

2023/8

Ambient Temperature in Online Service Environments

Journal of Service Research

Ulrich R Orth

Nathalie Spielmann

Caroline Meyer

2023/5

Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries

Journal of Business Research

Nathalie Spielmann

Allan Discua Cruz

Beverly B Tyler

Daniele Cerrato

2022/12/1

Death primes in advertisements: how international advertisers can ensure their message is effective

International Journal of Advertising

E. A Minton

H Park

N. Spielmann

2021/10/20

The Influence of Regulatory Context on EO, Proactiveness, & Environmental Practice Adoption

Academy of Management Proceedings

Beverly B Tyler

Brooke A Lahneman

Daniele Cerrato

Allan Fernando Discua Cruz

Karin Beukel

...

2022

Perception is reality… How digital retail environments influence brand perceptions through presence

Journal of Business Research

Kirsten Cowan

Nathalie Spielmann

Esther Horn

Clovis Griffart

2021/2/1

Green is the new white: How virtue motivates green product purchase

Journal of Business Ethics

Nathalie Spielmann

2021/11

Should we patent it or keep it a secret? The moderating role of proactive orientation in family versus non-family SMEs

International Small Business Journal

Elena M Gimenez-Fernandez

Karin Beukel

Beverly B Tyler

Nathalie Spielmann

Daniele Cerrato

...

2021/8

Can advertisers overcome consumer qualms with virtual reality?: Increasing operational transparency through self-guided 360-degree tours

Journal of Advertising Research

Nathalie Spielmann

Ulrich R Orth

2021/6/1

Place as a nexus for corporate heritage identity: An international study of family-owned wineries

Journal of Business Research

Nathalie Spielmann

Allan Discua Cruz

Beverly B Tyler

Karin Beukel

2021/5/1

Real men don’t buy “Mrs. Clean”: Gender bias in gendered brands

Journal of the Association for Consumer Research

Nathalie Spielmann

Susan Dobscha

Tina M Lowrey

2021/4/1

Beyond the Coping Threshold: How External Pressure impacts Entrepreneurial Orientation in SMEs

Academy of Management Proceedings

Chris Williams

Jacqueline Jing You

Nathalie Spielmann

2020

See List of Professors in Nathalie Spielmann University(NEOMA Business School)

Co-Authors

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