Natalia Vila Lopez
Universidad de Valencia
H-index: 31
Europe-Spain
Top articles of Natalia Vila Lopez
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Data mining to reposition a religious tourist destination in COVID-19 | International Journal of Contemporary Hospitality Management | Natalia Vila-Lopez Ines Kuster-Boluda | 2024/1/30 |
Handmade virtual messages to promote foreign fashion brands in Instagram | Journal of Global Fashion Marketing | María Dolores Macías-Mañas Natalia Vila-López Inés Küster-Boluda | 2024/4/2 |
Is cause-related marketing all the same for different cultures? | Journal of International Consumer Marketing | Elísabet Mora Inés Küster Natalia Vila | 2024/3/14 |
Studying international complaints: a multicultural analysis across two time periods | Journal of Business & Industrial Marketing | Ines Küster Natalia Vila Amparo Kuster-Boluda | 2024/1/24 |
Sports ambassadors and destination image: a fuzzy set analysis | International Journal of Sports Marketing and Sponsorship | Natalia Vila-López Inés Küster-Boluda Cristina Aragonés-Jericó Francisco Sarabia-Sánchez | 2024/3/4 |
Opinion leaders on sporting events for country branding | Journal of Vacation Marketing | Natalia Vila-López Ines Küster-Boluda | 2024/1/22 |
Analysing user-generated content in sports events through the lens of the Spain brand | Journal of Marketing Analytics | Inés Kuster Natalia Vila-Lopez Elísabet Mora María Isabel P Riquelme Martínez | 2024/2/15 |
Brand Hate in the Cosmetic Industry: Drugstore versus Luxury Makeup Brands | Sharon Ying Ong Natalia Vila López | 2024 | |
Social media impact on international sports events related to the brand Spain: a comparison between inner versus outside events | European Journal of Management and Business Economics | Inés Küster Boluda Natalia Vila-Lopez Elisabet Mora Javier Casanoves-Boix | 2024/2/1 |
Emociones y valor: sus efectos en la satisfacción, lealtad y respuesta al patrocinio deportivo | Revista de Métodos Cuantitativos para la Economía y la Empresa | Cristina Aragonés-Jericó Inés Küster-Boluda Natalia Vila-López | 2023/6/1 |
Positive and negative customer engagement in the tourism industry: should these constructs be studied separately? | Jenely Dayana Villamediana-Pedrosa Natalia Vila-López Inés Küster-Boluda Diana Kolbe | 2023/10/17 | |
Consumer ethics: An extensive bibliometric review | Inés Küster Natalia Vila | 2023 | |
Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption | Elísabet Mora Natalia Vila Inés Küster | 2023/5/25 | |
Consumer ethics: An extensive bibliometric review (1995–2021) | Business Ethics, the Environment & Responsibility | Inés Küster Natalia Vila | 2023/10 |
Artificial Intelligence in Sports: Monitoring Marathons in Social Media–The Role of Sports Events in Territory Branding | Natalia Vila-Lopez Ines Kuster-Boluda Francisco J Sarabia-Sanchez | 2023 | |
Brand attachment toward functional, symbolic and hedonic brands | Journal of Fashion Marketing and Management: An International Journal | Cecilia Ugalde Natalia Vila-Lopez Ines Kuster-Boluda | 2023/5/3 |
Product placement bibliometric study: Generic journals versus specific-communication journals | International Journal of Business Communication | Natalia Vila-López Ines Kuster-Boluda | 2023/10 |
AGILE PRESENTATIONS IN HIGHER EDUCATION: PECHA KUCHA TECHNIQUE | C Aragonés Jericó P Canales Ronda I Küster Boluda N Vila López A Hernández Fernández | 2023 | |
Gender differences among teenagers: Healthy and unhealthy lifestyle habits and eating behaviours, food involvement and packaging cues | British Food Journal | Ines Kuster-Boluda Natalia Vila-Lopez | 2023/4/11 |
Tourists’ perceptions, emotions, and attitudes during a mega sport event | Journal of Sport & Tourism | Cristina Aragonés-Jericó Natalia Vila-López Inés Küster-Boluda | 2023/7/3 |
Co-Authors
