Marcelo Royo Vela
Universidad de Valencia
H-index: 22
Europe-Spain
Top articles of Marcelo Royo Vela
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Clústeres de innovación tecnológica y creación de valor compartido | Revista Galega de Economía | Jonathan Cuevas Lizama Marcelo Royo-Vela | 2024/3/13 |
Emotional and cognitive response to cultural heritage and effects on virtual image of destination; an experimental comparison of data with encephalograms and measurement scales | Vegueta. Anuario de la Facultad de Geografía e Historia | Alexis-Raul Garzon-Paredes Marcelo Royo-Vela | 2023 |
Implementation and measurement of shared value creation strategies: Proposal of a conceptual model | Business Strategy & Development | Jonathan Cuevas Lizama Marcelo Royo‐Vela | 2023/12 |
The Effects of the Biophilic Atmosphere on Hedonic Value, Utilitarian Value, and Customer Loyalty | Sustainability | Leonardo Ortegón-Cortázar Marcelo Royo-Vela | 2023/11/30 |
Effects of heritage on destination image: multi-method research based on an appraisal approach to emotional response in-situ | Journal of Heritage Tourism | Marcelo Royo Vela Alexis Garzón Paredes | 2023/7/4 |
Emotional and cognitive responses to cultural heritage: a neuromarketing experiment using virtual reality in the tourist destination image model context | Journal of Positive Psychology and Wellbeing | Alexis-Raúl Garzón-Paredes Marcelo Royo-Vela | 2023/3/25 |
Effects on destination image: a multi-method research based on an appraisal approach to emotional response in-situ to heritage | Marcelo Royo Vela Alexis Garzón Paredes | 2023 | |
Exploration in an Entrepreneurial Ecosystem. Sustainability 2022, 14, 8505 | M Royo-Vela Cuevas Lizama | 2022 | |
Sustainable value co-production and co-creation in virtual reality: An exploratory research on business-to-business interactions | Sustainability | Marcelo Royo-Vela Grzegorz Leszczyński Mariell Velasquez-Serrano | 2022/6/25 |
Leszczy nski, G.; Velasquez-Serrano, M. Sustainable Value Co-Production and Co-Creation in Virtual Reality: An Exploratory Research on Business-to-Business Interactions … | M Royo-Vela | 2022 | |
Deconstructing the emotional and cognitive response to cultural heritage: A virtual reality experiment | Alexis-Raúl Garzón-Paredes Marcelo Royo-Vela | 2022/6/24 | |
Location, market orientation, and firm performance: An analysis of the Colombian healthcare industry | TEC Empresarial | J.C. Amézquita F. Puig M. Royo-Vela | 2022/8/18 |
Unveiling neuromarketing and its research methodology | Encyclopedia | Marcelo Royo-Vela Ákos Varga | 2022/4/13 |
Are Non-Special Dimensions of Proximity in Local Clusters Related? An Analysis of 99 European Clusters | Sustainability | Marcelo Royo-Vela Mohammad-Reza Mazandarani | 2022/10/11 |
Children’s Consumer Behavior: Recall and Preference of Sensorial Attributes of Lunchbox Brands and Products in Children of Bogotá | Leonardo Ortegón Cortázar Marcelo Royo Vela Óscar Javier Robayo Pinzón | 2022/3/24 | |
Downward price-based luxury brand line extension: effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty | European Research on Management and Business Economics | Marcelo Royo-Vela Mónica Pérez Sánchez | 2022/9/1 |
Firms’ internationalization through clusters: A keywords bibliometric analysis of 152 top publications in the period 2009-2018 | Mohammad Reza Mazandarani Marcelo Royo Vela | 2022/2/10 | |
Creating shared value: Exploration in an entrepreneurial ecosystem | Sustainability | Marcelo Royo-Vela Jonathan Cuevas Lizama | 2022/7/11 |
Value co-creation process and measurement in 4.0 SMEs: An exploratory research in a B2B marketing innovation context | Administrative Sciences | Marcelo Royo-Vela Mariell Velasquez Serrano | 2021/2/23 |
Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement | Journal of Marketing Communications | Marcelo Royo-Vela Matthew Black | 2020/1/2 |
Co-Authors
