Nancy V. Wünderlich
Technische Universität Berlin
H-index: 22
Europe-Germany
Top articles of Nancy V. Wünderlich
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions | Journal of Product Innovation Management | Nancy V Wünderlich Markus Blut Christian Brock | 2024/1/15 |
Subproject C5: Architectural Management of OTF Computing Markets | On-The-Fly Computing | Gregor Engels Sebastian Gottschalk Dennis Kundisch Christian Vorbohle Nancy V Wünderlich | 2023 |
Impact of the Digitized Sales Work Environment on Customer Orientation | Julia Rötzmeier-Keuper Nancy Viola Wünderlich | 2023 | |
A seasonal model with dropout to improve forecasts of purchase levels | Journal of Interactive Marketing | Robin Wünderlich Nancy V Wünderlich Florian v Wangenheim | 2022/5 |
Methoden zum Design digitaler Plattformen, Geschäftsmodelle und Service-Ökosysteme | HMD Praxis der Wirtschaftsinformatik | Susanne Robra-Bissantz Christoph Lattemann Ralf Laue Raphaela Leonhard-Pfleger Luisa Wagner | 2022/10 |
Understanding intra-and interorganizational paradoxes inhibiting data access in digital servitization | Industrial Marketing Management | Curd-Georg Eggert Corinna Winkler Anne Volkmann Jan H Schumann Nancy V Wünderlich | 2022/8/1 |
Risikofaktor Smart Service? Analyse und Verortung von Risikowahrnehmungen und-strategien bei Geschäftskunden | Nancy V Wünderlich Stefanie Paluch | 2022/7/5 | |
Animals in our lives: An interactive well-being perspective | Journal of Macromarketing | Nancy V Wünderlich Jill Mosteller Michael B Beverland Hilary Downey Karen Kraus | 2021/12 |
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI | Markus Blut Cheng Wang Nancy V Wünderlich Christian Brock | 2021/1/6 | |
Transforming into a platform provider: strategic options for industrial smart service providers | Journal of Service Management | Daniel Beverungen Dennis Kundisch Nancy Wünderlich | 2020 |
Drei Strategien zur Etablierung digitaler Plattformen in der Industrie | Wirtschaftsinformatik & Management | Hedda Lüttenberg Daniel Beverungen Martin Poniatowski Dennis Kundisch Nancy V Wünderlich | 2021/4 |
The great game of business: Advancing knowledge on gamification in business contexts | Nancy V Wünderlich Anders Gustafsson Juho Hamari Petri Parvinen André Haff | 2020/1/1 | |
Branded Employee Behaviour as a Double-Edged Sword: How Perceptions of Service Employees Impact Job Seekers' Application Intentions | SMR-Journal of Service Management Research | Nancy V Wünderlich Anja Iseke Hürrem Becker-Özcamlica | 2020/11/26 |
Digital disruption in retailing and beyond | SMR-Journal of Service Management Research | Heiner Evanschitzky Boris Bartikowski Tim Baines Markus Blut Christian Brock | 2020/11/26 |
Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys | Journal of Business Research | Nancy V Wünderlich Jens Hogreve Ilma Nur Chowdhury Hannes Fleischer Sahar Mousavi | 2020/8/1 |
Understanding the customer experience with smart services | Journal of Service Management | Luisa Gonçalves Lia Patrício Jorge Grenha Teixeira Nancy V Wünderlich | 2020/10/5 |
Establishing Life Meaningfulness Through Meaning-Making Activities And Practices Related To The Consumption Of Elderly Care Services | Julia Rötzmeier-Keuper Nancy V Wünderlich | 2020/7 |
Co-Authors
