Nam-Hyun Um
Hongik University
H-index: 19
Asia-South Korea
Top articles of Nam-Hyun Um
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Consequences of Advertising Literacy among College Students | International Journal of Contents | Namhyun Um | 2023/9 |
Predictors affecting effects of virtual influencer advertising among college students | Sustainability | Namhyun Um | 2023/4/7 |
Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms | European Journal of Marketing | Dong Hoo Kim So Young Lee Yoon Hi Sung Nam-Hyun Um | 2022/10/4 |
How Does Celebrity-Based Brand Endorsement Work in Social Media?—The Instagram Context | Social Sciences | Namhyun Um | 2022/8/3 |
Korean Consumers’ Responses to Nike’s “Women’s Just Do It” Femvertising Campaign | Journal of Promotion Management | Nam-Hyun Um | 2022/7/4 |
Impact of parasocial interaction, perceived ad message authenticity, and match-up between brand and celebrity in evaluation of Instagram celebrity-based brand endorsement | Sustainability | Namhyun Um | 2022/3/2 |
Antecedents and consequences of college students' satisfaction with online learning | Social Behavior and Personality: an international journal | Nam-Hyun Um Ahnlee Jang | 2021/8/4 |
Attitude toward Feminism and Femvertising: Mediation Effect of Perceived Brand-Cause Fit | 광고연구 | Namhyun Um Jin Kyun Lee | 2021/6 |
Learners' attitude toward e-learning: The effects of perceived system quality and e-learning usefulness, self-management of learning, and self-efficacy | International Journal of Contents | Namhyun Um | 2021/6 |
Antecedents and consequences of attitude toward femvertising | The Journal of the Korea Contents Association | Namhyun Um | 2021 |
Effects of Femvertising in Korea: How Young Female Consumers Respond to Female Empowerment Ads | 광고연구 | Namhyun Um | 2021/9 |
Study on synchronous online learning through in-depth interview with college students-centering around advertising and public relations courses | Journal of Digital Convergence | Namhyun Um | 2021 |
Factors predicting the effectiveness of multiple celebrity endorsement | 한국콘텐츠학회논문지 | Namhyun Um | 2020/5 |
Impact of celebrity endorsement type on consumers' brand and advertisement perception and purchase intention | Social Behavior and Personality: an international journal | Nam-Hyun Um Ahnlee Jang | 2020/4/7 |
College Students' Perspectives on Femvertising through Focus Group Interview | Journal of Digital Convergence | Namhyun Um | 2020 |
Case analysis study of global femvertising campaign for female empowerment | Journal of Digital Convergence | Namhyun Um | 2020 |
Do Gender, Types of VR Game, & Virtual Presence Matter in VR Games? | International Journal of Contents | Namhyun Um | 2020 |
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