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Sojung Kim

About Sojung Kim

Sojung Kim, With an exceptional h-index of 13 and a recent h-index of 12 (since 2020), a distinguished researcher at Kyungpook National University, specializes in the field of Advertising, Corporate Communication, Crisis Communication, Consumer Behavior in New Media.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

광고 채널로서 틱톡(TikTok) 사용, 동기, 반응에 대한 연구

웹툰 PPL에 대한 제품유형과 웹툰 태도의 효과 연구

Brand name and ethnicity of endorser in luxury goods: does a glocalization strategy work in China?

Sojung Kim Information

University

Position

Department of Journalism and Mass Communication

Citations(all)

767

Citations(since 2020)

552

Cited By

413

hIndex(all)

13

hIndex(since 2020)

12

i10Index(all)

13

i10Index(since 2020)

13

Email

University Profile Page

Google Scholar

Sojung Kim Skills & Research Interests

Advertising

Corporate Communication

Crisis Communication

Consumer Behavior in New Media

Top articles of Sojung Kim

Title

Journal

Author(s)

Publication Date

Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

Journal of Product & Brand Management

Sojung Kim

Mark Yi-Cheon Yim

2022/1/6

광고 채널로서 틱톡(TikTok) 사용, 동기, 반응에 대한 연구

한국콘텐츠학회논문지

Ruiyao Ma

Sojung Kim

2021/2

웹툰 PPL에 대한 제품유형과 웹툰 태도의 효과 연구

한국콘텐츠학회논문지

Sojung Kim

2020/8

Brand name and ethnicity of endorser in luxury goods: does a glocalization strategy work in China?

International Journal of Advertising

Sojung Kim

Ka Yi Luk

Binfang Xia

Nan Xu

Xinzhu Yin

2020

See List of Professors in Sojung Kim University(Kyungpook National University)