My (Myla) Bui
Loyola Marymount University
H-index: 22
North America-United States
Top articles of My (Myla) Bui
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Music to the ears: the role of sonic branding in advertising | International Journal of Advertising | Elyria Kemp Yoon-Na Cho My Bui Alex Kintzer | 2023/10/20 |
Healthcare brands sound off: evaluating the influence of sonic branding in shaping consumer perceptions | International Journal of Pharmaceutical and Healthcare Marketing | Elyria Kemp Steven W Kopp My Bui | 2023/7/25 |
It’sa force of habit: influences of emotional eating on indulgent tendencies | Journal of Consumer Marketing | My Bui Anjala Krishen Elyria Kemp | 2023/5/4 |
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement | Psychology & Marketing | My Bui Anjala S Krishen Eda Anlamlier Orie Berezan | 2022/4 |
Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance | Journal of Consumer Marketing | Elyria Kemp My Bui McDowell Porter III | 2021/5/11 |
The internet of everything: implications of marketing analytics from a consumer policy perspective | Journal of Consumer Marketing | Maria Petrescu Anjala Krishen My Bui | 2020/8/21 |
Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages | Journal of Business Research | Elyria Kemp Kelly Cowart My Myla Bui | 2020/5/1 |
Dine-in or take-out: Modeling millennials’ cooking motivation and choice | Journal of Retailing and Consumer Services | Aidin Namin Brian T Ratchford Julian K Saint Clair My Myla Bui Mitchell L Hamilton | 2020/3/1 |
Co-Authors
