Sonya A. Grier

Sonya A. Grier

American University

H-index: 39

North America-United States

About Sonya A. Grier

Sonya A. Grier, With an exceptional h-index of 39 and a recent h-index of 34 (since 2020), a distinguished researcher at American University, specializes in the field of Race in the marketplace, Target Marketing, Social Marketing, Social Impact of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Educating for Adolescent Well-being: Is it Time for Marketplace Literacy?

Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Perspectives: race and advertising: conceptualizing a way forward through aesthetics

Race In Consumer Research: Past, Present, And Future

Black community conversations about opposing ethnically targeted marketing of unhealthy foods and beverages

Excerpt from Operationalizing Critical Race Theory in the Marketplace

Race in the Marketplace and COVID-19

Sonya A. Grier Information

University

Position

___

Citations(all)

9920

Citations(since 2020)

4259

Cited By

7312

hIndex(all)

39

hIndex(since 2020)

34

i10Index(all)

62

i10Index(since 2020)

53

Email

University Profile Page

American University

Google Scholar

View Google Scholar Profile

Sonya A. Grier Skills & Research Interests

Race in the marketplace

Target Marketing

Social Marketing

Social Impact of Marketing

Top articles of Sonya A. Grier

Title

Journal

Author(s)

Publication Date

Educating for Adolescent Well-being: Is it Time for Marketplace Literacy?

Wendy Attaya Boland

Sonya A Grier

Paul M Connell

2024

Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color

Journal of Public Policy & Marketing

Sonya A Grier

2023/10

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

The Case For Women

Sonya A Grier

Bea V Porter

2023/9/12

Perspectives: race and advertising: conceptualizing a way forward through aesthetics

International Journal of Advertising

Kevin D Thomas

Guillaume D Johnson

Sonya A Grier

2023/4/3

Race In Consumer Research: Past, Present, And Future

Journal of Consumer Research

Sonya A Grier

David Crockett

Guillaume D Johnson

Kevin D Thomas

Tonya Williams Bradford

2023

Black community conversations about opposing ethnically targeted marketing of unhealthy foods and beverages

Journal of Racial and Ethnic Health Disparities

Tiffany M Eaton

Shiriki Kumanyika

Katherine Isselmann DiSantis

Kenna Yadeta

Sonya Grier

2022/10

Excerpt from Operationalizing Critical Race Theory in the Marketplace

Sonja Martin Poole

Sonya A Grier

Kevin D Thomas

Francesca Sobande

Akon E Ekpo

...

2022/5/12

Race in the Marketplace and COVID-19

Journal of Public Policy & Marketing

David Crockett

Sonya A Grier

2021/1

Operationalizing critical race theory in the marketplace

Journal of Public Policy & Marketing

Sonja Martin Poole

Sonya A Grier

Kevin D Thomas

Francesca Sobande

Akon E Ekpo

...

2021/4

On the sunny side of the street: Sidestepping Race for inclusion at the New Orleans Jazz Fest

Jazz Research Journal

Sonya A Grier

2021/1/10

From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions through the Lens of Consumer Psychology

Sonya A Grier

Guillaume D Johnson

Maura L Scott

2022

Operating in a constricted space: Policy actor perceptions of targeting to address US health disparities

Journal of Public Policy & Marketing

Sonya A Grier

Tracey King Schaller

2020/1

Macro-social marketing for health: the case of Cuba

International Journal of Cuban Studies

Sonya A Grier

Luis Alberto Barreiro Pousa

Ileana Díaz Fernández

2020/12/1

Will social marketing fight for Black lives? An open letter to the field

Social Marketing Quarterly

Sonya A Grier

Sonja Martin Poole

2020/12

Reproducing inequity: The role of race in the business school faculty search

Journal of Marketing Management

Sonya A Grier

Sonja Martin Poole

2020/9/1

Marketing inclusion: A social justice project for diversity education

Journal of Marketing Education

Sonya A Grier

2020/4

See List of Professors in Sonya A. Grier University(American University)

Co-Authors

H-index: 49
Rohit Deshpande

Rohit Deshpande

Harvard University

H-index: 48
David Glen Mick

David Glen Mick

University of Virginia

H-index: 47
Jennifer Aaker

Jennifer Aaker

Stanford University

H-index: 42
Laura Peracchio

Laura Peracchio

University of Wisconsin-Milwaukee

H-index: 39
Amy Hillier

Amy Hillier

University of Pennsylvania

H-index: 36
Carol Bryant

Carol Bryant

University of South Florida

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