Murzidah Ahmad Murad

Universiti Teknikal Malaysia Melaka

H-index: 8

Asia-Malaysia

About Murzidah Ahmad Murad

Murzidah Ahmad Murad, With an exceptional h-index of 8 and a recent h-index of 7 (since 2020), a distinguished researcher at Universiti Teknikal Malaysia Melaka, specializes in the field of Technology readiness, Technology adoption, Technology management, Operation Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Thing You Need to Know about Acceptance of Green Technology: A Case Study of Melaka Green City Initiatives

The effect of information technology on supply chain capabilities within Abu Dhabi monitoring and control center in UAE: A review

The Mediating Role of Knowledge Management in the Relationship between IT Capabilities and Innovation Capabilities

The effectiveness of celebrity endorsement in online advertisement towards consumer purchase intention

The association of knowledge, trust, motivation, and perceived benefit with purchase behaviour: A case of p3 sweetener

An Exploratory Factor Analysis on Adoption Factors of P3 Sweetener

Murzidah Ahmad Murad Information

University	Universiti Teknikal Malaysia Melaka
Position	Lecturer at
Citations(all)	162
Citations(since 2020)	121
Cited By	65
hIndex(all)	8
hIndex(since 2020)	7
i10Index(all)	6
i10Index(since 2020)	4
Email	Access Email
University Profile Page	Universiti Teknikal Malaysia Melaka
Google Scholar	View Google Scholar Profile

Murzidah Ahmad Murad Skills & Research Interests

Technology readiness

Technology adoption

Technology management

Operation Management

Top articles of Murzidah Ahmad Murad

Title	Journal	Author(s)	Publication Date
The Thing You Need to Know about Acceptance of Green Technology: A Case Study of Melaka Green City Initiatives	Journal of Positive School Psychology	Nornazirah Nazir Ali Murzidah Ahmad Murad Juhaini Jabar Mohamad Aidil Hasim	2022/3/23
The effect of information technology on supply chain capabilities within Abu Dhabi monitoring and control center in UAE: A review		Saeed Khalfan Alnuaimi Murzidah Ahmad Murad Saleh Ali Husseini	2022/3/12
The Mediating Role of Knowledge Management in the Relationship between IT Capabilities and Innovation Capabilities	Specialusis Ugdymas	Talal Mohammed Al Teneiji Amiruddin Ahamat Murzidah Ahmad Murad Hayder Adil Abdul Raheem	2022/6/9
The effectiveness of celebrity endorsement in online advertisement towards consumer purchase intention	Revista Geintec-Gestao Inovacao E Tecnologias	Atirah Sufian Muliati Sedek Hua Ting Lim Murzidah Ahmad Murad Juhaini Jabar ...	2021/7/11
The association of knowledge, trust, motivation, and perceived benefit with purchase behaviour: A case of p3 sweetener	International Journal of Advanced Science and Technology	Mohamad Aidil Hasim Juhaini Jabar Murzidah Ahmad Murad Nor Fauziana	2020
An Exploratory Factor Analysis on Adoption Factors of P3 Sweetener	TEST Engineering & Management	Mohamad Aidil Hasim Juhaini Jabar Murzidah Ahmad Murad Nornazirah Nazir Ali	2020/2/13