ProfessorsProfessors of Wirtschaftsuniversität WienMonika Koller

Monika Koller

Wirtschaftsuniversität Wien

H-index: 21

Europe-Austria

About Monika Koller

Monika Koller, With an exceptional h-index of 21 and a recent h-index of 14 (since 2020), a distinguished researcher at Wirtschaftsuniversität Wien, specializes in the field of Consumer Behavior, Customer Value, Marketing Management, Consumer Neuroscience, Service Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

The value of consumer neuroscience research for contemporary marketing knowledge

Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers

Measuring individual differences in active smelling to evaluate products–The ENFAS-Instrument

Visual Attention to Novel Products–Cross-Cultural Insights From Physiological Data

Alternative methods to study affective information processing in brand co-creation

Smart Home: Beschreibung der segmentspezifischen Akzeptanz.

Three decades of customer value research: paradigmatic roots and future research avenues

Effective entrepreneurial marketing on Facebook–A longitudinal study

Monika Koller Information

University	Wirtschaftsuniversität Wien
Position	Department Marketing
Citations(all)	2548
Citations(since 2020)	1565
Cited By	1462
hIndex(all)	21
hIndex(since 2020)	14
i10Index(all)	27
i10Index(since 2020)	18
Email	Access Email
University Profile Page	Wirtschaftsuniversität Wien
Google Scholar	View Google Scholar Profile

Monika Koller Skills & Research Interests

Consumer Behavior

Customer Value

Marketing Management

Consumer Neuroscience

Service Management

Top articles of Monika Koller

Title	Journal	Author(s)	Publication Date
The value of consumer neuroscience research for contemporary marketing knowledge	Frontiers in human neuroscience	Katrin Haidinger Monika Koller	2023/6/16
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers	Marketing Letters	Andrija Javor Monika Koller Nick Lee Hans Breiter	2023/6
Measuring individual differences in active smelling to evaluate products–The ENFAS-Instrument	Food Quality and Preference	Monika Koller Thomas Salzberger Arne Floh Alexander Zauner Maria Sääksjärvi ...	2023/8/1
Visual Attention to Novel Products–Cross-Cultural Insights From Physiological Data	Frontiers in Psychology	Isabella Rinklin Marco Hubert Monika Koller Peter Kenning	2022/9/8
Alternative methods to study affective information processing in brand co-creation		Monika Koller Peter Walla	2022/3/11
Smart Home: Beschreibung der segmentspezifischen Akzeptanz.	Transfer: Zeitschrift für Kommunikation & Markenmanagement	Fanny Springer Monika Koller	2021/6/1
Three decades of customer value research: paradigmatic roots and future research avenues		Valarie A Zeithaml Katrien Verleye Isabella Hatak Monika Koller Alexander Zauner	2020/11
Effective entrepreneurial marketing on Facebook–A longitudinal study	Journal of business research	Matthias Fink Monika Koller Johannes Gartner Arne Floh Rainer Harms	2020/5/1
Learning by Consulting	BankArchiv	Ewald Judt Claudia Klausegger Monika Koller	2020
Kaufentscheidungen am POS–Welche Rolle spielt der Produktgeruch?	Werbung für alle Sinne: Multimodale Kommunikationsstrategien	Isabella Laimer Monika Koller Marcus Stumpf	2020