ProfessorsProfessors of University of SurreyArne Floh

Arne Floh

University of Surrey

H-index: 17

Europe-United Kingdom

About Arne Floh

Arne Floh, With an exceptional h-index of 17 and a recent h-index of 15 (since 2020), a distinguished researcher at University of Surrey, specializes in the field of Marketing, Marketing Research, Consumer Behaviour, Social Media.

His recent articles reflect a diverse array of research interests and contributions to the field:

Measuring individual differences in active smelling to evaluate products–The ENFAS-Instrument

Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets

Service quality in social media communication of NPOs: The moderating effect of channel choice

Effective entrepreneurial marketing on Facebook–A longitudinal study

Arne Floh Information

University	University of Surrey
Position	Senior Lecturer in Marketing, Surrey Business School
Citations(all)	3407
Citations(since 2020)	1849
Cited By	1739
hIndex(all)	17
hIndex(since 2020)	15
i10Index(all)	23
i10Index(since 2020)	16
Email	Access Email
University Profile Page	University of Surrey
Google Scholar	View Google Scholar Profile

Arne Floh Skills & Research Interests

Marketing

Marketing Research

Consumer Behaviour

Social Media

Top articles of Arne Floh

Title	Journal	Author(s)	Publication Date
Measuring individual differences in active smelling to evaluate products–The ENFAS-Instrument	Food Quality and Preference	Monika Koller Thomas Salzberger Arne Floh Alexander Zauner Maria Sääksjärvi ...	2023/8/1
Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets	International Business Review	Michaela Luger Katharina Maria Hofer Arne Floh	2022/4/1
Service quality in social media communication of NPOs: The moderating effect of channel choice	Journal of Business Research	Johannes Gartner Matthias Fink Arne Floh Fabian Eggers	2021/12/1
Effective entrepreneurial marketing on Facebook–A longitudinal study	Journal of business research	Matthias Fink Monika Koller Johannes Gartner Arne Floh Rainer Harms	2020/5/1