Michel Rod
University of New Brunswick
H-index: 29
North America-Canada
Top articles of Michel Rod
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Effectuation and Bricolage and their Applicability to Sub-Saharan African Entrepreneurship | Michel Rod | 2024/3/26 | |
Technology sourcing and the dark side of open innovation: Evidence from the biopharmaceutical sector | Technovation | Lauren Purdy Hadi Eslami Kamran Eshghi Michel Rod | 2023/1/1 |
Exploiting business networks in the age of social media: the use and integration of social media analytics in B2B marketing | Yun Wang Michel Rod Qi Deng Shaobo Ji | 2021/11/23 | |
Speak to head and heart: The effects of linguistic features on B2B brand engagement on social media | Industrial Marketing Management | Qi Deng Yun Wang Michel Rod Shaobo Ji | 2021/11/1 |
A thematic exploration of social media analytics in marketing research and an agenda for future inquiry | Yun Wang Qi Deng Michel Rod Shaobo Ji | 2021/8/18 | |
Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems | Journal of Business & Industrial Marketing | Marta Massi Michel Rod Daniela Corsaro | 2021/2/8 |
A comprehensive review on sustainable industrial vertical farming using film farming technology | Zitian Zhang Michael Rod Farah Hosseinian | 2021 | |
Towards a spectacularly dynamic and pluralist “normal science”: pragmatism, communication, IMP and BtoB marketing research | Journal of Business & Industrial Marketing | Sid Lowe Michel Rod Ki-Soon Hwang | 2020/12/15 |
Understanding culture as a dynamic Holarchic duality | Industrial Marketing Management | Sid Lowe Michel Rod | 2020/11/1 |
SME internationalization: A descriptive review of nontraditional approaches | Adil Munim Michel Rod Alia El Banna | 2020/7/1 | |
Reviewing Effectuation and Bricolage in the Context of Social Entrepreneurship Multisector Collaborations | International Journal of Business and Management Research | Michel Rod Gemma Rod | 2020 |
Polystructurational social space: the final frontier | Tamara Journal for Critical Organization Inquiry | Sid Lowe Michel Roger Mark Rod Ki-Soon Hwang | 2020/12/31 |
Co-Authors
