Masoodul Hassan

Masoodul Hassan

Bahauddin Zakariya University

H-index: 29

Asia-Pakistan

About Masoodul Hassan

Masoodul Hassan, With an exceptional h-index of 29 and a recent h-index of 24 (since 2020), a distinguished researcher at Bahauddin Zakariya University, specializes in the field of business management and organization.

His recent articles reflect a diverse array of research interests and contributions to the field:

An Empirical Investigation of Internal Drivers and Sustainable Business Outcomes of Eco-Innovation adoption in Manufacturing Industry of Pakistan

Evaluating megaprojects from a sustainability perspective: a case of China-Pakistan economic corridor (CPEC)

Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation: A mixed methods study of top Pakistani banks

Testing Structuration Theory in E-Government System Assimilation: Mediating Role of Pakistani Cotton Ginners’ Absorption Capacity

Emotional Intelligence and Psychological Ownership: Entrepreneurial Behaviour of Employees in SMEs in Pakistan

Impact of ICT training and education on women's employability and entrepreneurial skills: achieving the sustainable development goals

Self-service technology service quality: building loyalty and intention through technology trust in Pakistani service sector

Education for women entrepreneurial attitudes and intentions: the role of perceptions on gender equality and empowerment

Masoodul Hassan Information

University

Position

Professor of Business Managment in Department of Commerce Multann

Citations(all)

3042

Citations(since 2020)

2075

Cited By

1696

hIndex(all)

29

hIndex(since 2020)

24

i10Index(all)

50

i10Index(since 2020)

42

Email

University Profile Page

Bahauddin Zakariya University

Google Scholar

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Masoodul Hassan Skills & Research Interests

business management and organization

Top articles of Masoodul Hassan

Title

Journal

Author(s)

Publication Date

An Empirical Investigation of Internal Drivers and Sustainable Business Outcomes of Eco-Innovation adoption in Manufacturing Industry of Pakistan

Pakistan Social Sciences Review

Sadia Shaukat

Masood Ul Hassan

2023/9/30

Evaluating megaprojects from a sustainability perspective: a case of China-Pakistan economic corridor (CPEC)

Journal of Chinese Economic and Foreign Trade Studies

Masoodul Hassan

Zeeshan Mahmood

Saleem Janjua

Numra Asif

2022/5/27

Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation: A mixed methods study of top Pakistani banks

Pakistan Journal of Commerce and Social Sciences (PJCSS)

Masood Ul Hassan

Zeeshan Mahmood

Samar Zaman

2022

Testing Structuration Theory in E-Government System Assimilation: Mediating Role of Pakistani Cotton Ginners’ Absorption Capacity

Business & Economic Review

Masood-Ul- Hassan

Farah Naz

Shakeel Ahmed

2021/6/30

Emotional Intelligence and Psychological Ownership: Entrepreneurial Behaviour of Employees in SMEs in Pakistan

Qureshi- Ayub-Hassan

2020

Impact of ICT training and education on women's employability and entrepreneurial skills: achieving the sustainable development goals

International Journal of Business Forecasting and Marketing Intelligence

Masood Ul Hassan

Zeeshan Iqbal

Kamran Shakir

2020

Self-service technology service quality: building loyalty and intention through technology trust in Pakistani service sector

Sage Open

Masood Ul Hassan

Muhammad Shahid Iqbal

Ume Habibah

2020/6

Education for women entrepreneurial attitudes and intentions: the role of perceptions on gender equality and empowerment

Pakistan Journal of Commerce and Social Sciences (PJCSS)

Masood Ul Hassan

Anjum Naz

2020

Knowledge sharing in strategic alliance relationships: An empirical research on hotels in Turkey

European Journal of Tourism Research

Nilüfer Toylan

Fatih Semerciöz

Masood Hassan

2020/3/1

Technology trust and online purchase behaviour: a multidimensional research model

International Journal of Business Forecasting and Marketing Intelligence

Masood Ul Hassan

Zeeshan Iqbal

Waqar Nazeer

2020

Role of human resource practices and corporate entrepreneurship: Mediation of transformational leadership and product innovation performance

Journal of Law & Social Studies (JLSS)

Masoodul Hassan

Asia Abbas

Faryal Batool

Khalil Ahmad

2020

Open innovation and innovative performance of Pakistani SMEs: Moderated mediation of knowledge management capability and innovative climate

Pakistan Journal of Commerce and Social Sciences (PJCSS)

Masood Ul Hassan

Asghar Iqbal

2020

See List of Professors in Masoodul Hassan University(Bahauddin Zakariya University)

Co-Authors

H-index: 22
Dr Rehana kouser

Dr Rehana kouser

Bahauddin Zakariya University

H-index: 16
Fatih Semerciöz

Fatih Semerciöz

Istanbul Üniversitesi

H-index: 15
Dr.Ibn-e-Hassan .

Dr.Ibn-e-Hassan .

Bahauddin Zakariya University

H-index: 13
Merve Koçoğlu Sazkaya

Merve Koçoğlu Sazkaya

Marmara Üniversitesi

H-index: 12
Saad Hassan

Saad Hassan

Universiti Utara Malaysia

H-index: 8
sadia shoukat

sadia shoukat

University of Sargodha

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