Mark Peterson
University of Wyoming
H-index: 36
North America-United States
Top articles of Mark Peterson
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Ad typicality judgments in the processing of creative television ads | International Journal of Advertising | Mark Peterson Naresh K Malhotra | 2023/2/17 |
Using the I3 Model to Understand Overeating | Journal of Applied Marketing Theory | Kenneth Herbst Mark Peterson Suman Saha | 2023 |
Evolving Marketization, Societal Trends, and Indicators in Chile and the Andean Region | Markets, Globalization & Development Review | Cristian Andres Sepulveda Clifford J Shultz Mark Peterson | 2023 |
Explaining Consumer Support for Sustainable Business Practices in the Frontier Market of Lebanon | Journal of Macromarketing | Mark Peterson Forrest Watson Walid J Abou-Khalil | 2023/9 |
Using macromarketing to teach business sustainability | Journal of Marketing Education | Mark Peterson | 2022/12 |
Sustainability: Understanding consumer behavior in a circular economy. | Marius Claudy Mark Peterson | 2022 | |
Value-based exchange in macromarketing perspective | Mark Peterson | 2022/8/25 | |
Where Are We Now in Our Sustainability Journey | Journal of Sustainable Marketing | Mark Peterson | 2022 |
Book Review: Regeneration: Ending the Climate Crisis in One Generation by Paul Hawken | Mark Peterson | 2022/9 | |
Hope for a stronger discipline of marketing | Journal of Global Scholars of Marketing Science | Mark Peterson Heejung Park | 2021/1/28 |
Teaching the online marketing research course for MBA students | Journal of Marketing Education | Mark Peterson | 2021/12 |
Sustainable marketing: A holistic approach | Mark Peterson | 2021 | |
Multi-generational Stories of Urban Renewal: Preliminary Interviews for Map-Based Storytelling | Myeong Lee Mark Edwin Peterson Tammy Dam Bezawit Challa Priscilla Robinson | 2021 | |
Sustainable marketing and consumer support for sustainable businsses | Sustainable Production and Consumption | Mark Peterson Elizabeth A Minton Richie L Liu Darrell E Bartholomew | 2021 |
Modeling country entrepreneurial activity to inform entrepreneurial-marketing research | Journal of Business Research | Mark Peterson | 2020/5/1 |
A high-speed world with fake news: brand managers take warning | Journal of Product & Brand Management | Mark Peterson | 2020/3/5 |
Ethical Perspectives on Sustainability in Marketing | The SAGE Handbook of Marketing Ethics | Mark Peterson | 2020/10/5 |
Rock On, Macromarketing! | Mark Peterson | 2020/3 | |
Citizen participation in political markets: Extending service-dominant logic to public policy | Journal of Public Policy & Marketing | Mark Peterson Robert W Godby | 2020/10 |
Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract | Martin Key Terry Clark OC Ferrell Mark Peterson Leyland Pitt | 2020 |
Co-Authors
