Marcia Christina Ferreira
Brunel University London
H-index: 8
Europe-United Kingdom
Top articles of Marcia Christina Ferreira
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? | Journal of Public Policy & Marketing | Myriam Brouard Katja H Brunk Mario Campana Marlon Dalmoro Marcia Christina Ferreira | 2023/1 |
Market-centric pathways for racial inclusion: the case of# MyBlackReceipt | Olivier Sibai K Brunk M Brouard C Ferreira M Campana | 2022/10/19 | |
Origins and Development of Online Communities and Their Role in Marketing Research | The SAGE Handbook of Digital Marketing | Daiane Scaraboto M Ferreira | 2022/6/1 |
Disruptive Consumption Practices in Emerging Markets: An Abstract | Marcia Christina Ferreira Daiane Scaraboto Adriana Schneider Dallolio Eliane Zamith Brito Bernardo Figueiredo | 2022/5/25 | |
Qualitative insights for digital marketing | M Ferreira D Scaraboto | 2022 | |
Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting | Marcia Christina Ferreira Daiane Scaraboto A Schneider Dallolio Bernardo Figueiredo E Zamith Brito | 2020/10/1 | |
Just As Real As It Seems: Managing The Undesirable Consequences of Unethical Consumption Behaviour | M Ferreira Pauline Maclaran | 2020/10/1 |
Co-Authors
