Lunhua (Luke) Mao
University of New Mexico
H-index: 13
North America-United States
Top articles of Lunhua (Luke) Mao
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Front Office Fantasies: The Rise of Managerial Sports Media | International Journal of Sport Communication | Michael White | 2024/4/18 |
Appraisal and coping with sport identity and associated threats: Exploring Chinese fans reactions to ‘little fresh meat’in NBA advertisements | European Sport Management Quarterly | Yong Wang Luke L Mao Allison B Smith | 2023/11/2 |
Towards an inductive model of customer experience in fitness clubs: a structural topic modeling approach | European Sport Management Quarterly | Luke L Mao James J Zhang Min Jung Kim Hongyoung Kim Daniel P Connaughton | 2023/6/21 |
Can signal delay and advertising lead to profit? A study on sporting | Frontiers in Psychology | Yannian Wu Brian H Yim Chaoyun Lu Luke Mao James J Zhang | 2023/1/17 |
Retail quality, market environment and business survival in the retail Apocalypse: an investigation of the sporting goods retail industry | International Journal of Sports Marketing and Sponsorship | Luke L Mao | 2022/6/28 |
Innovation-driven development strategy and research development investment: a case study of Chinese sport firms | Asia Pacific Journal of Marketing and Logistics | Gang Chen Luke L Mao Nathan David Pifer James J Zhang | 2021/6/30 |
Understanding retail quality of sporting goods stores: a text mining approach | International Journal of Sports Marketing and Sponsorship | Luke Lunhua Mao | 2021/4/6 |
Sport consumers motivation for live attendance and mediated sports consumption: A qualitative analysis | Sport in Society | Min Jung Kim Luke Lunhua Mao | 2021/3/23 |
Co-Authors
