Luc Wathieu

Georgetown University

H-index: 20

North America-United States

About Luc Wathieu

Luc Wathieu, With an exceptional h-index of 20 and a recent h-index of 15 (since 2020), a distinguished researcher at Georgetown University, specializes in the field of Behavioral Economics, Marketing, Consumer Behavior, Behavioral Decision Theory.

His recent articles reflect a diverse array of research interests and contributions to the field:

Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference

Reassurance in Information Acquisition

Not Just About Price: Whether Consumers Seek Quality or Taste Determines Their Response to Retailer Pricing Strategies

Luc Wathieu Information

University	Georgetown University
Position	Professor McDonough School of Business
Citations(all)	3001
Citations(since 2020)	1069
Cited By	2328
hIndex(all)	20
hIndex(since 2020)	15
i10Index(all)	26
i10Index(since 2020)	16
Email	Access Email
University Profile Page	Georgetown University
Google Scholar	View Google Scholar Profile

Luc Wathieu Skills & Research Interests

Behavioral Economics

Marketing

Consumer Behavior

Behavioral Decision Theory

Top articles of Luc Wathieu

Title	Journal	Author(s)	Publication Date
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	Journal of Consumer Research	Chris Hydock Luc Wathieu	2023/10/1
Reassurance in Information Acquisition	Georgetown McDonough School of Business Research Paper	Jeeva Somasundaram Luc Wathieu	2023/5/3
Not Just About Price: Whether Consumers Seek Quality or Taste Determines Their Response to Retailer Pricing Strategies	Georgetown McDonough School of Business Research Paper	Chris Hydock Luc Wathieu	2021/4/12