Louise Grimmer

About Louise Grimmer

Louise Grimmer, With an exceptional h-index of 13 and a recent h-index of 13 (since 2020), a distinguished researcher at University of Tasmania, specializes in the field of small retailers, retail precinct marketing, retail branding, supermarket and food retailing, visitor economy.

His recent articles reflect a diverse array of research interests and contributions to the field:

The role of local government in marketing small city retailing: Examining the gap between perception and reality

How entrepreneurial behaviors manifest in non-traditional, heterodox contexts: Exploration of the Daigou phenomenon

Clout-lighting: pranking your partner for likes is a surefire way to get dumped this April Fools’ Day

Australians pay $163 a month on average to store all the stuff we buy–how can we stop overconsuming?

What makes an ideal main street? This is what shoppers told us

Lessons from the COVID19 pandemic: The case of retail and consumer service firms

Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type

A cross cultural examination of ‘off-price fashion’shopping

Louise Grimmer Information

University

Position

Senior Lecturer in Marketing |

Citations(all)

675

Citations(since 2020)

638

Cited By

207

hIndex(all)

13

hIndex(since 2020)

13

i10Index(all)

14

i10Index(since 2020)

14

Email

University Profile Page

Google Scholar

Louise Grimmer Skills & Research Interests

small retailers

retail precinct marketing

retail branding

supermarket and food retailing

visitor economy

Top articles of Louise Grimmer

Title

Journal

Author(s)

Publication Date

The role of local government in marketing small city retailing: Examining the gap between perception and reality

The International Review of Retail, Distribution and Consumer Research

Louise Grimmer

2023/6/22

How entrepreneurial behaviors manifest in non-traditional, heterodox contexts: Exploration of the Daigou phenomenon

Charmaine Glavas

Gary Mortimer

Han Ding

Louise Grimmer

Oscar Vorobjovas-Pinta

...

2023/6/1

Clout-lighting: pranking your partner for likes is a surefire way to get dumped this April Fools’ Day

The Conversation

Gary Mortimer

Louise Grimmer

2023/3/31

Australians pay $163 a month on average to store all the stuff we buy–how can we stop overconsuming?

Louise Grimmer

Gary Mortimer

Martin Grimmer

2023

What makes an ideal main street? This is what shoppers told us

Louise Grimmer

Martin Grimmer

Paul J Maginn

2023/11/2

Lessons from the COVID19 pandemic: The case of retail and consumer service firms

Journal of Retailing and Consumer Services

Louise Grimmer

2022/9/1

Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type

Journal of Retailing and Consumer Services

Freya Evans

Louise Grimmer

Martin Grimmer

2022/7/1

A cross cultural examination of ‘off-price fashion’shopping

Gary Mortimer

Martin Grimmer

Louise Grimmer

Shasha Wang

Jin Su

2022/6/20

Local shopping: supporting small and independent retailers in regional towns

Louise Grimmer

2022

Retail therapy

Business & Management Studies: An International Journal

UYAR Kumru

2019

We know sweatshop clothing is bad–and buy it anyway. Here’s how your brain makes excuses

The Conversation

Gary Mortimer

Louise Grimmer

2022/11/24

Drivers and barriers for city shopping: Perspectives from retailers and consumers in regional Australia

Journal of Retailing and Consumer Services

Louise Grimmer

2021/7/1

The history of the shopping centre Santa, and how he became a staple of the festive season

The Conversation

Gary Mortimer

Louise Grimmer

2021/12/22

Retail store environment, store attachment and customer citizenship behaviour

International Journal of Retail & Distribution Management

Mohammadbagher Gorji

Louise Grimmer

Martin Grimmer

Sahar Siami

2021/3/18

Here's the real reason customer abuse is rising

Inside Retail

Gary Mortimer

Louise Grimmer

2021/12/7

What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation

The Conversation

Louise Grimmer

Gary Mortimer

Martin Grimmer

2021/2/4

Measuring cruise passenger dispersal through technology

Annals of Tourism Research

Anne Hardy

Oscar Vorobjovas-Pinta

Martha Wells

Louise Grimmer

Martin Grimmer

2022/3

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

The Conversation

Gary Mortimer

Louise Grimmer

2021/1/22

Using Place-of-Origin Branding Strategies to Market Australian Premium-Niche whisky and Gin Products

Journal of International Food & Agribusiness Marketing

Elizabeth Bucher-Edwards

Louise Grimmer

Martin Grimmer

2021/9/13

What is adaptive clothing and how can it make life easier for people with a disability?

Journal of the Home Economics Institute of Australia

Louise Grimmer

Gary Mortimer

Jason Pallant

Jessica Pallant

2022/1/1

See List of Professors in Louise Grimmer University(University of Tasmania)

Co-Authors

academic-engine