ProfessorsProfessors of University of LiverpoolJohn Byrom

John Byrom

University of Liverpool

H-index: 21

Europe-United Kingdom

About John Byrom

John Byrom, With an exceptional h-index of 21 and a recent h-index of 13 (since 2020), a distinguished researcher at University of Liverpool, specializes in the field of Marketing, Retail Marketing, Consumer Behaviour, Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Post-holiday memory work: Everyday encounters with fridge magnets

Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations

Place branding's present and past realities, and future research agendas

A Research Agenda for Place Branding

Co-creating consistent brand identity with employees in the hotel industry

Musical taste and the creation of place-dependent capital: Manchester and the indie music field

John Byrom Information

University	University of Liverpool
Position	Management School
Citations(all)	1454
Citations(since 2020)	670
Cited By	1024
hIndex(all)	21
hIndex(since 2020)	13
i10Index(all)	30
i10Index(since 2020)	18
Email	Access Email
University Profile Page	University of Liverpool
Google Scholar	View Google Scholar Profile

John Byrom Skills & Research Interests

Marketing

Retail Marketing

Consumer Behaviour

Branding

Top articles of John Byrom

Title	Journal	Author(s)	Publication Date
Post-holiday memory work: Everyday encounters with fridge magnets	Annals of Tourism Research	John Byrom Duncan Light Dominic Medway Cathy Parker Sebastian Zenker	2024/3/1
Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations	Journal of Travel Research	Alexandros Skandalis Emma Banister John Byrom	2024/2
Place branding's present and past realities, and future research agendas		Dominic Medway Gary Warnaby John Byrom	2021
A Research Agenda for Place Branding		Dominic Medway Gary Warnaby John Byrom	2021/4/30
Co-creating consistent brand identity with employees in the hotel industry	Journal of Product & Brand Management	Sung-Yun Ashley Chung John Byrom	2021
Musical taste and the creation of place-dependent capital: Manchester and the indie music field	Sociology	Alexandros Skandalis Emma Banister John Byrom	2020/2