Leo Paas
University of Auckland
H-index: 22
Oceania-New Zealand
Top articles of Leo Paas
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Direct selling distributor turnover in Europe: detecting potential leavers across countries | American Marketing Conference | Leo Paas Manfred Krafft Anne Coughlan Michael Gerke | 2023/8/4 |
Latent Class Markov Modelling for Studying Dynamic Organisational Configurations: Trajectories of New Venture Competitiveness | EAM2023 | Paul Steffens Leo Paas Scott Gordon | 2023/7/11 |
THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION | Global Marketing Conference | Sanghyub Lee Leo Paas Ho Seok Ahn | 2023/7 |
Do instructional manipulation checks measure inattention or miscomprehension? | International Journal of Social Research Methodology | Nazila Babakhani Leo Paas Sara Dolnicar | 2023/11/2 |
Transformer transfer learning emotion detection model: synchronizing socially agreed and self-reported emotions in big data | Neural Computing and Applications | Sanghyub John Lee JongYoon Lim Leo Paas Ho Seok Ahn | 2023/5 |
Marketing analytics stages: Demystifying and deploying machine learning | International Journal of Market Research | Leonard J Paas | 2023/11 |
Evaluation of Large Tweet Dataset for Emotion Detection Model: A Comparative Study between Various ML and Transformer | Sanghyub John Lee JongYoon Lim Leo Paas Ho Seok Ahn | 2023/8/28 | |
Beauty types of female advertising models in Asia | International Journal of Market Research | Pornchanoke Tipgomut Leonard J Paas Angela McNaught | 2022/11 |
Overwhelmed by fear: emotion analysis of COVID-19 Vaccination Tweets | Sanghyub John Lee Shohil Kishore JongYoon Lim Leo Paas Ho Seok Ahn | 2021/12/7 | |
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements | Marketing Letters | Pornchanoke Tipgomut Leonard J Paas Angela McNaught | 2021/12 |
Securing higher-quality data from self-administered questionnaires | International Journal of Market Research | Alena Kostyk Wenkai Zhou Michael R. Hyman Leo Paas | 2021 |
Fluid entrepreneurial motivations in Tanzania | Journal of African Business | Emiel L Eijdenberg Nsubili M Isaga Leonard J Paas Enno Masurel | 2021/4/3 |
Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa | International Journal of Market Research | Leonard J Paas Emiel L Eijdenberg Enno Masurel | 2021 |
Discovery behaviour and creation behaviour of Ethiopian entrepreneurs: the implications for the performance of their small tourism firms | Journal of Small Business and Enterprise Development | Shiferaw Muleta Eyana Enno Masurel Leo J Paas | 2020/9/4 |
Short and long instructional manipulation checks: What do they measure? | International Journal of Public Opinion Research | Meike Morren Leonard J Paas | 2020 |
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