Kyle Murray
University of Alberta
H-index: 21
North America-Canada
Top articles of Kyle Murray
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions | Journal of the Academy of Marketing Science | Li Yan Hean Tat Keh Kyle B Murray | 2024/1 |
Some like it warm: How warm brands mitigate the negative effects of social exclusion | Psychology & Marketing | Soyoung Kim Kyle B Murray Sarah G Moore | 2023/4 |
The motivational dynamics of arousal and values in promoting sustainable behavior: a cognitive energetics perspective | International Journal of Research in Marketing | Li Yan Kyle B Murray | 2023/9/1 |
Four Paws Are Better than None: Negative Life Events and Loneliness Increase Spending on Pets | Available at SSRN 4448161 | Tim Derksen Kyle B Murray Davide Orazi Satheesh Seenivasan | 2023/5/14 |
Consumer escapism: Scale development, validation, and physiological associations | Journal of Business Research | Davide C Orazi Kit Yi Mah Tim Derksen Kyle B Murray | 2023/5/1 |
Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective | European Journal of Marketing | Myriam Ertz Émilie Boily Shouheng Sun Emine Sarigöllü | 2022/7/22 |
The temperature dimension of emotions | European Journal of Marketing | Pascal Bruno Valentyna Melnyk Kyle B Murray | 2022/10/4 |
The Importance of Warmth in Brand Design | Soyoung Kim Kyle B Murray Sarah G Moore | 2021/6/10 | |
To market or demarket? Public-sector branding of cannabis in Canada | Administration & Society | Jared J Wesley Kyle Murray | 2021/8 |
“Don’t buy” or “do not buy”? How negation style in online reviews influences consumer product evaluations | Journal of Marketing Theory and Practice | Soyoung Kim Sarah G Moore Kyle Murray | 2021/7/3 |
Students Studying Students and Reasoning about Reasoning: A Qualitative Analysis | Journal of Humanistic Mathematics | Salvatore J Petrilli Grant Clark Nicholas DeMarco Jack Esposito Brianne Giuliano | 2020 |