Gerald Häubl
University of Alberta
H-index: 37
North America-Canada
Top articles of Gerald Häubl
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Preference for quicker offers: The critical roles of temporal reference points and evaluation mode | Journal of Behavioral Decision Making | Chao Lei Pengcheng Zhang Lance Gregory Haijiang Wang Guoxuan Wang | 2024/1 |
You’re One in a Million: Strict Uniqueness of Mass-Customized Products | ACR North American Advances | Pia Burghartz Emanuel de Bellis Franziska Krause Nikolaus Franke Gerald Häubl | 2020 |
Machine talk: How verbal embodiment in conversational AI shapes consumer–brand relationships | Journal of Consumer Research | Anouk S Bergner Christian Hildebrand Gerald Häubl | 2023/12/1 |
One-of-a-kind products: Leveraging strict uniqueness in mass customization | International Journal of Research in Marketing | Franziska Krause Jonas Görgen Emanuel de Bellis Nikolaus Franke Pia Burghartz | 2023/12/1 |
Pleasure is Better Together: Consumers’ Preference to Conform in Non-Choice Situations | Pia Burghartz Emanuel de Bellis Gerald Häubl | 2023/5/2 | |
Nuanced Effects of Decision Effort on Decision Confidence in Matters of Quality versus Matters of Taste | Nahid Ibrahim | 2022 | |
D. Article I | Exploring the Need for Uniqueness and Conformity | Pia Burghartz Emanuel de Bellis Franziska Krause Nikolaus Franke Ilse-Maria Klanner | 2021/5/18 |
Using survival prediction techniques to learn consumer-specific reservation price distributions | Plos one | Ping Jin Humza Haider Russell Greiner Sarah Wei Gerald Häubl | 2021/4/29 |
Miscalibration in predicting one’s performance: Disentangling misplacement and misestimation. | Journal of Personality and Social Psychology | Isabelle Engeler Gerald Häubl | 2021/4 |
Risky Consumer Decision Making in Costly Participative Pricing | Proceedings of the 49th Association for Consumer Research North America Conference (ACR 2021) | Robert Zeithammer Lucas Stich Martin Spann Gerald Häubl | 2021 |
Product set granularity and consumer response to recommendations | Journal of the Academy of Marketing Science | Dimitrios Tsekouras Benedict GC Dellaert Bas Donkers Gerald Häubl | 2020/3 |
Preference dynamics in sequential consumer choice with defaults | Journal of Marketing Research | Bas Donkers Benedict GC Dellaert Rory M Waisman Gerald Häubl | 2020/12 |
Feeling Unique and Grounded: Psychological Drivers and Consequences of Customer Engagement in Product Creation | Advances in Consumer Research | Martin Schreier Pia Burghartz Emanuel de Bellis Nikolaus Franke Gerald Häubl | 2020 |
Consumer decisions with artificially intelligent voice assistants | Marketing Letters | Benedict GC Dellaert Suzanne B Shu Theo A Arentze Tom Baker Kristin Diehl | 2020/12 |
Persuasive Uncertainty: Toward Understanding How Uncertainty Influences the Formulation of Beliefs | Advances in Consumer Research | Mohamed A Hussein Zakary Tormala Job MT Krijnen Jon Bogard Gülden Ülkümen | 2020 |
Mixing it up: Unsystematic product arrangements promote the choice of unfamiliar products | Journal of Marketing Research | Maik Walter Christian Hildebrand Gerald Häubl Andreas Herrmann | 2020/6 |
Innovating Mass Customization with Strict Uniqueness | Pia Burghartz Emanuel de Bellis Franziska Krause Nikolaus Franke Ilse-Maria Klanner | 2020/5/27 | |
Inaction traps in consumer response to product malfunctions | Journal of Marketing Research | Neil Brigden Gerald Häubl | 2020/4 |
Co-Authors
