Kokho (Jason) Sit
University of Portsmouth
H-index: 13
Europe-United Kingdom
Top articles of Kokho (Jason) Sit
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success | Kokho (Jason) Sit | 2024/2/15 | |
John Lewis relies too heavily on its heritage–here’s what it could do instead | Jason Sit | 2024/3/20 | |
Customer definitions of moral value for retail brands: A qualitative understanding | Journal of Retailing and Consumer Services | Yunyi Wei Kokho Jason Sit Yuksel Ekinci | 2024/3/1 |
A qualitative study on lurkers and their fear motivations | Reem Albuhameed Jason Sit Juliet Memery Elvira Bolat | 2023/1/19 | |
Assessing consumer willingness to pay for digital clothes | Giovanni Pino Marco Pichierri Jason Sit | 2023/6/21 | |
An exploratory study on online lurkers | Reem Albuhameed Jason Sit Juliet Memery | 2023/6/21 | |
Managing crisis in the cruise industry: using internal communications to foster workforce resilience | Tourism Review | Liz Sharples Judith Fletcher-Brown Marta Nieto-García Kokho Sit Giampaolo Viglia | 2023/11/21 |
Consumers' price sensitivity (CPS) during times of a financial-hardship event: A critical literature review | Jason Sit Erica Ballantyne Jonathan Gorst | 2023/6/21 | |
Exploring crisis communications during a pandemic from a cruise marketing managers perspective: An application of construal level theory | Current Issues in Tourism | Liz Sharples Judith Fletcher-Brown Kokho Sit Marta Nieto-Garcia | 2023/10/2 |
Re-examining the roles of experience quality at festivals: a comparative analysis using SEM and fsQCA | International Journal of Contemporary Hospitality Management | Parmita Saha Atanu Nath Kokho Sit | 2023/4/10 |
Treat culture: why indulging in small, affordable pleasures can help you cope with tough times | Kokho (Jason) Sit | 2023/7/10 | |
A mixed-method study on consumers’ perception of brand morality and measurement | Yunyi Wei Jason Sit Yuksel Ekinci | 2023/1/19 | |
Cultural events, storytelling and mythmaking: The Beggars Fair | Elaine Rust Jason Sit | 2023/7/6 | |
Would you bring your dog to a shop? Why retailers should be more pet-friendly | Jason Sit | 2022/3/21 | |
Does inflation mean the end of grocery brand loyalty? | Jo Peters Jason Sit Will Higham | 2022/9/14 | |
The cost-of-living crisis will put more pressure on shoppers than COVID | Kokho Jason Sit | 2022/1/18 | |
Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective | Journal of Retailing and Consumer Services | Kokho Jason Sit Erica EF Ballantyne Jonathan Gorst | 2022/1/1 |
Students' recalled desirability of using game-based student response systems (GSRSS): A user experience (UX) perspective | Marketing Education Review | Marta Nieto García Jason Sit | 2022/9/12 |
Defining brand morality: a multi-stage consumer study | Yunyi Wei Jason Sit Yuksel Ekinci | 2022/5/4 | |
Social responsibility awareness of uni students | Jason Sit Diletta Acuti | 2022/4/28 |
Co-Authors
