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Klaus G. Grunert

About Klaus G. Grunert

Klaus G. Grunert, With an exceptional h-index of 96 and a recent h-index of 64 (since 2020), a distinguished researcher at Aarhus Universitet, specializes in the field of consumer behaviour, marketing, food science.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sustainability information, taste perception and willingness to pay: The case of bird-friendly coffee

Beyond “belly hunger”: Capabilities and motivation for eating nutritionally recommended food during stressful times

Multilevel food ethnocentrism: Cross-national scale development

Changes in food consumption behavior during the COVID-19 pandemic: a dual process approach on female college students in China

Pleasure, quality or status? an analysis of drivers of purchase of fresh pork in China

Beyond sugar: Exploring the influence of health and naturalness framing on attitudes towards products with sweet proteins in Europe

Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia

Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond: Results from a cross-sectional study in 38 countries

Klaus G. Grunert Information

University

Position

Professor

Citations(all)

45008

Citations(since 2020)

17581

Cited By

34364

hIndex(all)

96

hIndex(since 2020)

64

i10Index(all)

312

i10Index(since 2020)

230

Email

University Profile Page

Google Scholar

Klaus G. Grunert Skills & Research Interests

consumer behaviour

marketing

food science

Top articles of Klaus G. Grunert

Sustainability information, taste perception and willingness to pay: The case of bird-friendly coffee

Food Quality and Preference

2024/6/1

Han-Seok Seo
Han-Seok Seo

H-Index: 25

Di Fang
Di Fang

H-Index: 4

Victoria J Hogan
Victoria J Hogan

H-Index: 8

Beyond “belly hunger”: Capabilities and motivation for eating nutritionally recommended food during stressful times

Available at SSRN 4550107

2023

Marcia Dutra De Barcellos
Marcia Dutra De Barcellos

H-Index: 25

Liisa Lähteenmäki
Liisa Lähteenmäki

H-Index: 36

Multilevel food ethnocentrism: Cross-national scale development

Food Quality and Preference

2024/3/13

Carolina Ferrales
Carolina Ferrales

H-Index: 0

Changes in food consumption behavior during the COVID-19 pandemic: a dual process approach on female college students in China

British Food Journal

2024/1/8

Pleasure, quality or status? an analysis of drivers of purchase of fresh pork in China

Frontiers in Animal Science

2024/1/3

Susanne Pedersen
Susanne Pedersen

H-Index: 9

Karen Brunsø
Karen Brunsø

H-Index: 27

Beyond sugar: Exploring the influence of health and naturalness framing on attitudes towards products with sweet proteins in Europe

Food Research International

2024/1/1

Marija Banovic
Marija Banovic

H-Index: 9

Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia

2023/11/4

Peter Šedík
Peter Šedík

H-Index: 7

Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond: Results from a cross-sectional study in 38 countries

Heliyon

2023

Consumers’ Preferences towards Bread Characteristics Based on Food-Related Lifestyles: Insights from Slovenia

Foods

2023/10/13

Hristo Hristov
Hristo Hristov

H-Index: 3

Food-related consumer behaviours in times of crisis: Changes in the wake of the Ukraine war, rising prices and the aftermath of the COVID-19 pandemic

Food Research International

2023/11/1

Liisa Lähteenmäki
Liisa Lähteenmäki

H-Index: 36

Annukka Vainio
Annukka Vainio

H-Index: 15

Liesbet Vranken
Liesbet Vranken

H-Index: 24

Driving marketing outcomes through social media-based customer engagement

Journal of Retailing and Consumer Services

2023/9/1

Marco Hubert
Marco Hubert

H-Index: 11

Hong Zhao
Hong Zhao

H-Index: 18

Consumer acceptance of precision fermentation technology: A cross-cultural study

Innovative Food Science & Emerging Technologies

2023/8/1

Marija Banovic
Marija Banovic

H-Index: 9

Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness

Internet Research

2023/7/17

Marco Hubert
Marco Hubert

H-Index: 11

Consumer perception of functional foods and determinants of functional foods consumption in the Slovak Republic

British Food Journal

2023/5/30

Peter Šedík
Peter Šedík

H-Index: 7

Does attitude moderate the effect of labelling information when choosing functional foods?

Food Quality and Preference

2023/2/1

Fabio Boncinelli
Fabio Boncinelli

H-Index: 14

Gabriele Scozzafava
Gabriele Scozzafava

H-Index: 14

Leonardo Casini
Leonardo Casini

H-Index: 10

Measurement invariance of the comprehensive feeding practices questionnaire in dual-earner parents with adolescent children in Chile

Frontiers in Psychology

2023/1/4

Ligia Orellana
Ligia Orellana

H-Index: 14

Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change

2023/1/2

Natália Rohenkohl Do Canto
Natália Rohenkohl Do Canto

H-Index: 1

Marcia Dutra De Barcellos
Marcia Dutra De Barcellos

H-Index: 25

The Role of Trust in Promoting Sustainably Sourced Foods

2023

Understanding consumers’ ethical orientation in consumption choices–An application to meat products

2023

Can we learn to like sustainable food? The development of taste preferences over time

2023

See List of Professors in Klaus G. Grunert University(Aarhus Universitet)