Kirthi Kalyanam
Santa Clara University
H-index: 23
North America-United States
Top articles of Kirthi Kalyanam
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Advertising to Businesses: Experimental Evidence for High-Involvement Purchases | Available at SSRN 4500501 | Michael Thomas Marcel Goic Kirthi Kalyanam | 2023/7/4 |
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers | International Journal of Research in Marketing | Marcel Goić Kinshuk Jerath Kirthi Kalyanam | 2022/9/1 |
Machine Learning, Behavioral Targeting and Regression Discontinuity Designs | Sridhar Narayanan Kirthi Kalyanam | 2021/10 | |
How technology is changing retail | Journal of Retailing | Venkatesh Shankar Kirthi Kalyanam Pankaj Setia Alireza Golmohammadi Seshadri Tirunillai | 2021/3/1 |
Behavioral Targeting, Machine Learning and Regression Discontinuity Designs | Sridhar Narayanan Kirthi Kalyanam | 2020/12 |
Co-Authors
