Kaifu Zhang

Carnegie Mellon University

H-index: 12

North America-United States

About Kaifu Zhang

Kaifu Zhang, With an exceptional h-index of 12 and a recent h-index of 11 (since 2020), a distinguished researcher at Carnegie Mellon University, specializes in the field of Two-sided markets, Internet platforms, e-commerce.

His recent articles reflect a diverse array of research interests and contributions to the field:

The value of personal data in internet commerce: A high-stakes field experiment on data regulation policy

Design of platform reputation systems: Optimal information disclosure

The welfare impact of targeted advertising technologies

Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency

Kaifu Zhang Information

University	Carnegie Mellon University
Position	Assistant Professor of Marketing
Citations(all)	939
Citations(since 2020)	697
Cited By	420
hIndex(all)	12
hIndex(since 2020)	11
i10Index(all)	12
i10Index(since 2020)	11
Email	Access Email
University Profile Page	Carnegie Mellon University
Google Scholar	View Google Scholar Profile

Kaifu Zhang Skills & Research Interests

Two-sided markets

Internet platforms

e-commerce

Top articles of Kaifu Zhang

Title	Journal	Author(s)	Publication Date
The value of personal data in internet commerce: A high-stakes field experiment on data regulation policy	Management Science	Tianshu Sun Zhe Yuan Chunxiao Li Kaifu Zhang Jun Xu	2024/4
Design of platform reputation systems: Optimal information disclosure	Marketing Science	Zijun Shi Kannan Srinivasan Kaifu Zhang	2023/5
The welfare impact of targeted advertising technologies	Information Systems Research	Veronica Marotta Yue Wu Kaifu Zhang Alessandro Acquisti	2022
Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency	Management Science	Yue Wu Kaifu Zhang Jinhong Xie	2020/1/7