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Kacy Kim

Kacy Kim

Bryant University

H-index: 13

North America-United States

About Kacy Kim

Kacy Kim, With an exceptional h-index of 13 and a recent h-index of 12 (since 2020), a distinguished researcher at Bryant University, specializes in the field of Marketing, Advertising, Behavioral Economics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals

SLOW VERSUS FAST: HOW SPEED-INDUCED CONSTRUAL AFFECTS PERCEPTIONS OF ADVERTISING MESSAGES

The IMC mixes that trucking managers use

Culture and Health Persuasion: Differences between Koreans and Americans

Kacy Kim Information

University

Position

professor of marketing

Citations(all)

482

Citations(since 2020)

394

Cited By

208

hIndex(all)

13

hIndex(since 2020)

12

i10Index(all)

15

i10Index(since 2020)

13

Email

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University Profile Page

Bryant University

Google Scholar

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Kacy Kim Skills & Research Interests

Marketing

Advertising

Behavioral Economics

Top articles of Kacy Kim

Title

Journal

Author(s)

Publication Date

Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals

International Journal of Advertising

WooJin Kim

Yuhosua Ryoo

Sukki Yoon

Kacy Kim

2021/12/30

SLOW VERSUS FAST: HOW SPEED-INDUCED CONSTRUAL AFFECTS PERCEPTIONS OF ADVERTISING MESSAGES

International Journal of Advertising

Sukki Yoon

Hyejin Bang

Dongwon Choi

Kacy Kim

2021/3/23

The IMC mixes that trucking managers use

Journal of Business & Industrial Marketing

Lawrence L Garber

Jr

Kacy Kim

Michael J Dotson

2020/12/15

Culture and Health Persuasion: Differences between Koreans and Americans

Journal of Current Issues & Research in Advertising

Sukki Yoon

Ashok K Lalwani

Patrick T Vargas

Kacy Kim

Charles R Taylor

2021/1/2

See List of Professors in Kacy Kim University(Bryant University)