Sukki Yoon
Bryant University
H-index: 32
North America-United States
Top articles of Sukki Yoon
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption | International Journal of Advertising | Dongwon Choi Hyejin Bang Sukki Yoon Tae Hyun Baek | 2024/1/2 |
BABY ANIMALS IN WILDLIFE CONSERVATION CAMPAIGNS | American Academy of Advertising. Conference. Proceedings (Online) | Tae Hyun Baek Sukki Yoon | 2023 |
PRICING TRANSPARENCY IN INTERNATIONAL RETAILING | Global Marketing Conference | Kacy Kim Yuhosua Ryoo Srdan Zdravkovic Sukki Yoon | 2023/7 |
Corporate Social Responsibility in the Global Village: The Roles of Global Identity and Construal Level | Global Marketing Conference | Yuhosua Ryoo Kacy Kim Fareeha Wan Sukki Yoon | 2023/7 |
Hypocrisy induction in advertising | Journal of Advertising | WooJin Kim Yuhosua Ryoo Minette Drumwright Sukki Yoon | 2023/5/27 |
The COVID‐19 threat and luxury advertising | Journal of Consumer Behaviour | Tae Hyun Baek Jungkeun Kim Sukki Yoon Yung Kyun Choi Charles R Taylor | 2023/5 |
Cancel anytime!: How easy cancellation options enhance purchase intentions for services that require long-term commitments | Journal of Retailing and Consumer Services | Sohyeon Park Kacy Kim Seolwoo Park Yung Kyun Choi Sukki Yoon | 2023/11/1 |
The mind of the beholder: congruence effects in luxury product placements | International Journal of Advertising | Patricia Rossi Felipe Pantoja Sukki Yoon Kacy Kim | 2023/4/3 |
Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals | Journal of Consumer Marketing | Younghwa Lee Marat Bakpayev Sukki Yoon Kacy Kim | 2023/7/31 |
WHEN DOES HYPOCRISY INDUCTION BACKFIRE? THE ROLES OF CONSTRUAL LEVEL AND SELF-CONSTRUAL | American Academy of Advertising. Conference. Proceedings (Online) | WooJin Kim Yuhosua Ryoo Sukki Yoon | 2022 |
Emojis and assertive environmental messages in social media campaigns | Internet Research | Tae Hyun Baek Seeun Kim Sukki Yoon Yung Kyun Choi Dongwon Choi | 2022/5/9 |
The impact of COVID‐19 on consumer evaluation of authentic advertising messages | Psychology & Marketing | Jooyoung Park Jungkeun Kim Daniel C Lee Seongseop S Kim Benjamin G Voyer | 2022/1 |
Food waste perceptions: vice versus virtue foods | Journal of Consumer Marketing | Joon Yong Seo Sukki Yoon | 2022/5/4 |
The fatigue illusion: the physical effects of mindlessness | Humanities and Social Sciences Communications | Stayce Camparo Philip Z Maymin Chanmo Park Sukki Yoon Chen Zhang | 2022/9/23 |
Pride and gratitude: Egoistic versus altruistic appeals in social media advertising | Journal of Business Research | Tae Hyun Baek Sukki Yoon | 2022/3/1 |
Gym membership programs: Image motivation and conditional discount framing | Journal of Current Issues & Research in Advertising | Xiaofei Pan Sukki Yoon | 2022/8/2 |
Programmatic creative: AI can think but it cannot feel | Australasian Marketing Journal | Marat Bakpayev Tae Hyun Baek Patrick van Esch Sukki Yoon | 2022/2 |
Introduction to the special issue on the future of advertising | Journal of Institutional Economics | Geoffrey M Hodgson Jan-Willem Stoelhorst | 2014/12 |
CAR SHARING SERVICES: HOW POLITICAL IDEOLOGY MAKES IT SUCCESSFUL ACROSS CULTURES | American Academy of Advertising. Conference. Proceedings (Online) | Younghwa Lee Sukki Yoon WooJin Kim Yuhosua Ryoo | 2022 |
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving | International Journal of Advertising | Tae Hyun Baek Marat Bakpayev Sukki Yoon Seeun Kim | 2022/7/4 |
