Jorge Pelegrín Borondo

Jorge Pelegrín Borondo

Universidad de La Rioja

H-index: 22

Europe-Spain

About Jorge Pelegrín Borondo

Jorge Pelegrín Borondo, With an exceptional h-index of 22 and a recent h-index of 20 (since 2020), a distinguished researcher at Universidad de La Rioja, specializes in the field of Marketing, Insideable technology, Cyborg, Wine Tourism.

His recent articles reflect a diverse array of research interests and contributions to the field:

Users' perception of privacy boundaries in the digital world: A study from the arab world

IS IMPORTANT THE LOSS OF HUMAN CONTACT IN THE ACCEPTANCE OF SOCIAL ROBOTS BY RETAIL CUSTOMERS?

ETHICS UNVEILED: ILLUMINATING THE PATH OF AI INTEGRATION IN HIGHER EDUCATION

Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21th International Conference on the Ethical and Social Impacts of ICT

Redes sociales, presencia online y otras tendencias digitales en el comercio de Logroño: visión de comerciantes y clientes

Atractivo de las tiendas físicas en la era digital:¿ Por qué las elegimos?

The role of cultural identity in acceptance of wine innovations in wine regions

Wine culture as a lever for developing new markets: the case of RIOJA [La culture du vin comme levier de développement de nouveaux marchés: Le cas du RIOJA]

Jorge Pelegrín Borondo Information

University

Position

___

Citations(all)

1589

Citations(since 2020)

1422

Cited By

560

hIndex(all)

22

hIndex(since 2020)

20

i10Index(all)

37

i10Index(since 2020)

35

Email

University Profile Page

Universidad de La Rioja

Google Scholar

View Google Scholar Profile

Jorge Pelegrín Borondo Skills & Research Interests

Marketing

Insideable technology

Cyborg

Wine Tourism

Top articles of Jorge Pelegrín Borondo

Title

Journal

Author(s)

Publication Date

Users' perception of privacy boundaries in the digital world: A study from the arab world

Ala Ali Almahameed

Mario Arias Oliva

Jorge Pelegrín Borondo

Mar Souto Romero

2024

IS IMPORTANT THE LOSS OF HUMAN CONTACT IN THE ACCEPTANCE OF SOCIAL ROBOTS BY RETAIL CUSTOMERS?

Aurea Subero Navarro

Jorge Pelegrín Borondo

Cristina Olarte Pascual

Eva Marina Reinares Lara

2024

ETHICS UNVEILED: ILLUMINATING THE PATH OF AI INTEGRATION IN HIGHER EDUCATION

Smart Ethics in the Digital World

Jorge Pelegrín-Borondo

Cristina Olarte-Pascual

Luis Blanco-Pascual

Alba García-Milon

2024/3/1

Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21th International Conference on the Ethical and Social Impacts of ICT

Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21th International Conference on the Ethical and Social Impacts of ICT

Mario Arias-Oliva

Jorge Pelegrín-Borondo

Kiyoshi Murata

Ana María Lara Palma

Manuel Ollé Sensé

2024

Redes sociales, presencia online y otras tendencias digitales en el comercio de Logroño: visión de comerciantes y clientes

Redes sociales, presencia online y otras tendencias digitales en el comercio de Logroño: visión de comerciantes y clientes

Alba García Milon

Cristina Olarte Pascual

Eva Reinares Lara

Jorge Pelegrín Borondo

Natalia Medrano Sáez

2024

Atractivo de las tiendas físicas en la era digital:¿ Por qué las elegimos?

Atractivo de las tiendas físicas en la era digital:¿ Por qué las elegimos?

Natalia Medrano Sáez

Cristina Olarte Pascual

Eva Reinares Lara

Jorge Pelegrín Borondo

Alba García Milón

2024

The role of cultural identity in acceptance of wine innovations in wine regions

British Food Journal

Eva Reinares-Lara

Jorge Pelegrín-Borondo

Cristina Olarte-Pascual

Gwenaelle Oruezabala

2023/2/9

Wine culture as a lever for developing new markets: the case of RIOJA [La culture du vin comme levier de développement de nouveaux marchés: Le cas du RIOJA]

Gwenaëlle Oruezabala

Cristina Olarte-Pascual

Eva Reinares-Lara

Jorge Pelegrin-Borondo

2023

Conventional vs. disruptive products: a wearables and insideables acceptance analysis: Understanding emerging technological products

Technology Analysis & Strategic Management

Mario Arias-Oliva

Jorge Pelegrín-Borondo

Kiyoshi Murata

Stéphanie Gauttier

2023/12/2

La culture du vin comme levier de développement de nouveaux marchés: Le cas du RIOJA

Cahiers du CRINI

Gwenaëlle Oruezabala

Cristina Olarte-Pascual

Eva Reinares-Lara

Jorge Pelegrin-Borondo

2023

Attitudes towards COVID-19 vaccine in Spain: correlational and configurational analyses

International Journal of Public Health

Jorge de Andrés-Sanchez

Mario Arias-Oliva

Jorge Pelegrín-Borondo

2023/6

Mobile-assisted showrooming behavior and the (r) evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

Technological Forecasting and Social Change

María Alesanco-Llorente

Eva Reinares-Lara

Jorge Pelegrín-Borondo

Cristina Olarte-Pascual

2023/6/1

The mobile-assisted showroomer’s dilemma: where to buy? Actions to prevent sales leakage

Humanities and Social Sciences Communications

María Alesanco-Llorente

Eva Reinares-Lara

Jorge Pelegrín-Borondo

Cristina Olarte-Pascual

2023/2/24

El transhumanismo será un término habitual

Andrés Grases Briceño

Jorge Pelegrín Borondo

2022

Citizens’ Perception of COVID-19 Passport Usefulness: A Cross Sectional Study

Behavioral Sciences

Jorge de Andrés-Sánchez

Mario Arias-Oliva

Jorge Pelegrin-Borondo

2022/5/12

Industry 4.0, robotization, and corporate reputation: a systematic literature review

Juan Montero-Vilela

Mario Arias-Oliva

Jorge Pelegrin-Borondo

Kiyoshi Murata

2022

Impactos del transhumanismo en la empresa y la sociedad: claves para entender el transhumanismo

Impactos del transhumanismo en la empresa y la sociedad: claves para entender el transhumanismo

Jorge Pelegrín Borondo

Mario Arias Oliva

2022

LApSretail: Laboratorio aprendizaje-servicio en marketing para el impulso de TFG sobre comercio local

Cristina Olarte Pascual

María Alesanco Llorente

Alba García Milon

Eva Marina Reinares Lara

Yolanda Sierra Murillo

...

2022

Serás un cíborg

Jorge Pelegrín Borondo

Mario Arias Oliva

2022

Proposal for modeling social robot acceptance by retail customers: CAN model+ technophobia

Journal of Retailing and Consumer Services

Áurea Subero-Navarro

Jorge Pelegrín-Borondo

Eva Reinares-Lara

Cristina Olarte-Pascual

2022/1/1

See List of Professors in Jorge Pelegrín Borondo University(Universidad de La Rioja)

Co-Authors

H-index: 27
Cristina Olarte Pascual

Cristina Olarte Pascual

Universidad de La Rioja

H-index: 15
Emma Juaneda Ayensa

Emma Juaneda Ayensa

Universidad de La Rioja

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