Cristina Olarte Pascual

Cristina Olarte Pascual

Universidad de La Rioja

H-index: 27

Europe-Spain

About Cristina Olarte Pascual

Cristina Olarte Pascual, With an exceptional h-index of 27 and a recent h-index of 26 (since 2020), a distinguished researcher at Universidad de La Rioja, specializes in the field of Marketing, Wine, Advertising, Insideable, Omnichannel.

His recent articles reflect a diverse array of research interests and contributions to the field:

Why do you want an organic coffee? Self-care vs. world-care: A new SOR model approach to explain organic product purchase intentions of Spanish consumers

IS IMPORTANT THE LOSS OF HUMAN CONTACT IN THE ACCEPTANCE OF SOCIAL ROBOTS BY RETAIL CUSTOMERS?

ETHICS UNVEILED: ILLUMINATING THE PATH OF AI INTEGRATION IN HIGHER EDUCATION

Redes sociales, presencia online y otras tendencias digitales en el comercio de Logroño: visión de comerciantes y clientes

Atractivo de las tiendas físicas en la era digital:¿ Por qué las elegimos?

La culture du vin comme levier de développement de nouveaux marchés: Le cas du RIOJA

Mobile-assisted showrooming behavior and the (r) evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

The mobile-assisted showroomer’s dilemma: where to buy? Actions to prevent sales leakage

Cristina Olarte Pascual Information

University

Position

Professor of Marketing

Citations(all)

4085

Citations(since 2020)

2289

Cited By

2585

hIndex(all)

27

hIndex(since 2020)

26

i10Index(all)

54

i10Index(since 2020)

44

Email

University Profile Page

Universidad de La Rioja

Google Scholar

View Google Scholar Profile

Cristina Olarte Pascual Skills & Research Interests

Marketing

Wine

Advertising

Insideable

Omnichannel

Top articles of Cristina Olarte Pascual

Title

Journal

Author(s)

Publication Date

Why do you want an organic coffee? Self-care vs. world-care: A new SOR model approach to explain organic product purchase intentions of Spanish consumers

Food Quality and Preference

José Laos-Espinoza

Cristina Olarte-Pascual

Emma Juaneda-Ayensa

Alba García-Milon

2024/4/26

IS IMPORTANT THE LOSS OF HUMAN CONTACT IN THE ACCEPTANCE OF SOCIAL ROBOTS BY RETAIL CUSTOMERS?

Aurea Subero Navarro

Jorge Pelegrín Borondo

Cristina Olarte Pascual

Eva Marina Reinares Lara

2024

ETHICS UNVEILED: ILLUMINATING THE PATH OF AI INTEGRATION IN HIGHER EDUCATION

Smart Ethics in the Digital World

Jorge Pelegrín-Borondo

Cristina Olarte-Pascual

Luis Blanco-Pascual

Alba García-Milon

2024/3/1

Redes sociales, presencia online y otras tendencias digitales en el comercio de Logroño: visión de comerciantes y clientes

Redes sociales, presencia online y otras tendencias digitales en el comercio de Logroño: visión de comerciantes y clientes

Alba García Milon

Cristina Olarte Pascual

Eva Reinares Lara

Jorge Pelegrín Borondo

Natalia Medrano Sáez

2024

Atractivo de las tiendas físicas en la era digital:¿ Por qué las elegimos?

Atractivo de las tiendas físicas en la era digital:¿ Por qué las elegimos?

Natalia Medrano Sáez

Cristina Olarte Pascual

Eva Reinares Lara

Jorge Pelegrín Borondo

Alba García Milón

2024

La culture du vin comme levier de développement de nouveaux marchés: Le cas du RIOJA

Cahiers du CRINI

Gwenaëlle Oruezabala

Cristina Olarte-Pascual

Eva Reinares-Lara

Jorge Pelegrin-Borondo

2023

Mobile-assisted showrooming behavior and the (r) evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

Technological Forecasting and Social Change

María Alesanco-Llorente

Eva Reinares-Lara

Jorge Pelegrín-Borondo

Cristina Olarte-Pascual

2023/6/1

The mobile-assisted showroomer’s dilemma: where to buy? Actions to prevent sales leakage

Humanities and Social Sciences Communications

María Alesanco-Llorente

Eva Reinares-Lara

Jorge Pelegrín-Borondo

Cristina Olarte-Pascual

2023/2/24

Identificación de factores claves para la incorporación del comercio minorista en el desarrollo de la economía circular

Jerry Ulsington Moreira Arboleda

Emma Juaneda Ayensa

Cristina Olarte Pascual

2023

The role of cultural identity in acceptance of wine innovations in wine regions

British Food Journal

Eva Reinares-Lara

Jorge Pelegrín-Borondo

Cristina Olarte-Pascual

Gwenaelle Oruezabala

2023/2/9

Utilizar las tecnologías de la información y la comunicación en el ámbito de estudio

Cristina Pascual

2023

Wine culture as a lever for developing new markets: the case of RIOJA [La culture du vin comme levier de développement de nouveaux marchés: Le cas du RIOJA]

Gwenaëlle Oruezabala

Cristina Olarte-Pascual

Eva Reinares-Lara

Jorge Pelegrin-Borondo

2023

El juicio ético en el dilema del showroomer: actuaciones para evitar fugas en las ventas

María Alesanco Llorente

Cristina Olarte Pascual

Eva Marina Reinares Lara

2022

LApSretail: Laboratorio aprendizaje-servicio en marketing para el impulso de TFG sobre comercio local

Cristina Olarte Pascual

María Alesanco Llorente

Alba García Milon

Eva Marina Reinares Lara

Yolanda Sierra Murillo

...

2022

“The best” and “The least”: Cross-country cluster analysis of Instagram and tourism destinations

Loisir et Société/Society and Leisure

Maria Elena Aramendia-Muneta

Cristina Olarte-Pascual

2022/5/4

Proposal for modeling social robot acceptance by retail customers: CAN model+ technophobia

Journal of Retailing and Consumer Services

Áurea Subero-Navarro

Jorge Pelegrín-Borondo

Eva Reinares-Lara

Cristina Olarte-Pascual

2022/1/1

Facilitando la transversalización de los ODS en las Universidades: Proyecto SDGs4U

Emma Juaneda Ayensa

Cristina Olarte Pascual

Pilar Nájera Hernáez

Patricia Santa María Ochoa

2022

Análisis del comercio local de Logroño mediante la técnica del Cliente Misterioso

Alba García Milon

Yolanda Sierra Murillo

Natalia Medrano Sáez

Cristina Olarte Pascual

2022

PLAN PARCIAL ESTRATÉGICO DEL COMERCIO DE LOGROÑO 2021-2025

Cristina Olarte Pascual

Jorge Pelegrín Borondo

Eva Reinares Lara

María Alesanco Llorente

2021/5

Omnichannel Customer Behavior: New Questions in the Age of Agility

Frontiers in Psychology

Eva Reinares-Lara

Cristina Olarte-Pascual

Jorge Pelegrín-Borondo

Gwenaëlle Oruezabala

2021/9/13

See List of Professors in Cristina Olarte Pascual University(Universidad de La Rioja)