Jesus Garcia-Madariaga
Universidad Complutense de Madrid
H-index: 26
Europe-Spain
Top articles of Jesus Garcia-Madariaga
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
EMPOWERING MARKETING ACADEMICS AS INTERDISCIPLINARY KNOWLEDGE INTEGRATORS IN THE FOURTH INDUSTRIAL REVOLUTION | Jesús García de Madariaga Miranda Carlos Lamela Orcasitas | 2024 | |
The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector | Marketing Intelligence & Planning | Nuria Sánchez-Iglesias Jesús García-Madariaga Miguel Jerez | 2023/11/17 |
La docencia en emprendimiento y emprendimiento social en los ecosistemas universitarios de referencia: Aplicación de las metodologías docentes de aprender a emprender en la … | Paloma Bel Durán Pilar Lara Cuenca Barbara Barrio Calvo Alba Salas Paniagua Josefa Casado Pérez | 2023/6/21 | |
How brand familiarity influences advertising effectiveness of non-profit organizations | International Review on Public and Nonprofit Marketing | Jesús García-Madariaga Pamela Simón Sandoval Ingrit Moya Burgos | 2023/6/9 |
How to really quantify the economic value of customer information in corporate databases | Humanities and Social Sciences Communications | Carlos Lamela-Orcasitas Jesús García-Madariaga | 2023/4/13 |
Metodologías docentes aplicadas a la Red internacional de Laboratorios de Proyectos de Emprendimiento Universitarios | Ene | Paloma Bel Durán María del Carmen Abril Barrie Héctor Arranz Torres Bárbara María Barrio Calvo María Esther Cubo Trenado | 2023/1/11 |
Desarrollo de una comunidad de aprendizaje del profesorado para el impulso del emprendimiento en la UCM | Pedro López Sáez Jesús García de Madariaga Miranda Celia Herrera Rincón Carolina Fernández-Salinero Miguel Beatriz de la Riva Picatoste | 2023/12/31 | |
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis | Journal of Consumer Behaviour | Pamela Simón Sandoval Jesús García‐Madariaga | 2023 |
Identifying Motivations of Archaeological Sites Visitors (La identificación de motivaciones de los visitantes de los sitios arqueológicos) | La identificación de motivaciones de los visitantes de los sitios arqueológico Cuadernos de Estudios Empresariales DOI | Nuria Recuero-Virto Francis Blasco López Jesús García-Madariaga | 2023/9/24 |
Is a video worth more than a thousand images? A neurophysiological study on the impact of different types of product display on consumer behaviour in E-commerce | Ingrit Moya Jesús García-Madariaga | 2022/6/8 | |
Analysis of effective recall in radio advertising | Journal of Communication Management | Ana Pedreño-Santos Jesus Garcia-Madariaga | 2022/2/23 |
A conceptual framework for customer value mana | A Pedreño-Santos J García-Madariaga | 2022 | |
A conceptual framework for customer value management:= Marco conceptual para la gestión del valor del cliente | Revista de Marketing y Publicidad | Ana Pedreño-Santos Jesús García-Madariaga | 2022/4/5 |
Scanning museumgoers willingness to pay more | International Journal of Hospitality & Tourism Administration | Jesús Garcia-Madariaga Nuria Recuero Virto Maria Francisca Blasco López | 2022/1/1 |
Influencers vs the power of the crowd: A research about social influence on digital era | Estudios Gerenciales | Sandra Tobon Jesús García-Madariaga | 2021/12 |
HOW THE INTEGRATION OF IMPLICIT AND EXPLICIT TECHNIQUES MAY ENHANCE THE MEASUREMENT OF CHATBOTS USER ENGAGEMENT | XXXII CONGRESO INTERNACIONAL DE MARKETING AEMARK 2021 | JESÚS GARCÍA INGRIT MOYA BURGOS PAMELA SIMÓN SANDOVAL | 2021/9/7 |
Marketing vision for higher education institutions from the perspective of quality and perceived value in the post-COVID-19 time | Journal of Higher Education Theory & Practice | Jose Luis Matarranz Jesús García-Madariaga | 2021/8/1 |
The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence | Journal of Theoretical and Applied Electronic Commerce Research | Sandra Tobon Jesús García-Madariaga | 2021/7 |
Evaluación del perfil competencial del estudiantado UCM por nivel de iniciativa emprendedora y género. Validación del Modelo Entrecomp de competencias emprendedoras | María Inmaculada López Núñez Héctor Arranz Torres Barbara Barrio Calvo Alvaro Pascual Matallana Alba Salas Paniagua | 2021 | |
Marketing Variables Predicting Customer Value in Empirical Environments | Ana Pedreño Santos Maria Francisca Blasco Jesús García-Madariaga | 2020 |
Co-Authors
