Jonah Berger
University of Pennsylvania
H-index: 49
North America-United States
Top articles of Jonah Berger
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Discussing proximal pasts and far futures | Journal of Consumer Psychology | Evan Weingarten Jonah Berger | 2024/1 |
Magic words | Jonah Berger | 2023/10/2 | |
Getting Rid of Possessions to Get Back At People: Rejection and Consumer Disposal Choices | Virginia Weber Jennifer Argo Jonah Berger | 2023/2/21 | |
What holds attention? Linguistic drivers of engagement | Journal of Marketing | Jonah Berger Wendy W Moe David A Schweidel | 2023/9 |
Palabras mágicas: Qué decir para convencer | Jonah Berger | 2023/10/1 | |
The emergence and evolution of consumer language research | Journal of Consumer Research | Grant Packard Jonah Berger | 2023/2/17 |
Palavras mágicas: O que dizer–e como dizer–para conquistar o sucesso | Jonah Berger | 2023/5/15 | |
Consumer insights from text analysis | Grant Packard Sarah G Moore Jonah Berger | 2023/10 | |
When Language Matters | Journal of Consumer Research | Grant Packard Yang Li Jonah Berger | 2023/12/22 |
What Drives Virtual Influencer's Impact? | arXiv preprint arXiv:2301.09874 | Giovanni Luca Cascio Rizzo Jonah Berger Francisco Villarroel | 2023/1/24 |
Quantifying cultural change: Gender bias in music. | Journal of Experimental Psychology: General | Reihane Boghrati Jonah Berger | 2023/4/13 |
How verb tense shapes persuasion | Journal of Consumer Research | Grant Packard Jonah Berger Reihane Boghrati | 2023/10/1 |
How sensory language shapes influencer’s impact | Journal of Consumer Research | Giovanni Luca Cascio Rizzo Jonah Berger Matteo De Angelis Rumen Pozharliev | 2023/12/1 |
Wisdom from words: The psychology of consumer language | Jonah Berger Grant Packard | 2023/1 | |
Seeing your life story as a Hero’s Journey increases meaning in life. | Journal of personality and social psychology | Benjamin A Rogers Herrison Chicas John Michael Kelly Emily Kubin Michael S Christian | 2023/3/27 |
Style, content, and the success of ideas | Journal of Consumer Psychology | Reihane Boghrati Jonah Berger Grant Packard | 2023/10 |
Commentary: Using Language to Improve Health | Journal of Service Research | Jonah Berger Grant Packard | 2023/11 |
How communication mediums shape the message | Journal of Consumer Psychology | Demi Oba Jonah Berger | 2023 |
Reaching for rigor and relevance: better marketing research for a better world | Marketing Letters | Shilpa Madan Gita Venkataramani Johar Jonah Berger Pierre Chandon Rajesh Chandy | 2023/3 |
The Power of Speaking Slower | Available at SSRN | Giovanni Luca Cascio Rizzo Jonah A Berger | 2023/9/23 |
Co-Authors
