Joe Phua
University of Georgia
H-index: 28
North America-United States
Top articles of Joe Phua
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social media | Computers in Human Behavior | Angeliki Nikolinakou Joe Phua Eun Sook Kwon | 2024/4/1 |
Encouraging Positive Dialog Toward COVID-19 Vaccines on Social Media Using Hope Appeals, Celebrity Types, and Emoticons | Mass Communication and Society | Yen-I Lee Ying-Chia Hsu Joe Phua Tai-Yee Wu Sarah Hachman | 2024/3/27 |
Do human values find genuine expression on social media platforms? The influence of human values on millennials' social media activities | Internet Research | Angeliki Nikolinakou Joe Phua | 2024/3/19 |
Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention | Journal of Current Issues & Research in Advertising | Youngjee Ko Joe Phua | 2024/1/4 |
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users’ E … | Journal of Marketing Communications | Joe Phua Dongjae Lim | 2023/7/4 |
HELP! I AM ADDICTED TO BRANDS AND IMPULSE BUYING ON SOCIAL MEDIA! EXAMINING PSYCHOLOGICAL WELL-BEING AND SOCIAL MEDIA ADDICTION AS DRIVERS OF BRAND ADDICTION AND IMPULSE BUYING | American Academy of Advertising. Conference. Proceedings (Online) | Angeliki Nikolinakou Joe Phua Eun Sook Kwon | 2023 |
Stranger danger? Cue‐based trust in online consumer product review videos | International journal of consumer studies | Alexander Pfeuffer Joe Phua | 2022/5 |
HOW DISCLOSURE SOURCE AND CONTENT-PUBLICATION FIT IMPACT CONSUMERS'RECOGNITION AND EVALUATION OF NATIVE E-CIGARETTE PUBLIC SERVICE ANNOUNCEMENTS | American Academy of Advertising. Conference. Proceedings (Online) | Nathaniel Evans Joe Phua Dongjae Jay Lim | 2022 |
Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty | Sport, Business and Management: An International Journal | Po-Lin Pan Joe Phua | 2021/4/30 |
Understanding How Consumers Perceive Brand Personality Through Sports Sponsorship | Journal of Sports Media | Po-Lin Pan Joe Phua Chang Wan Woo | 2021 |
WHAT MAKES A LOYAL FAN A BRAND ADVOCATE ON SOCIAL MEDIA? CAPITALIZING ON BRAND PAGE LOYALTY TO BUILD SELF-EXPANSION BENEFITS FOR FANS | American Academy of Advertising. Conference. Proceedings (Online) | Angeliki Nikolinakou Joe Phua | 2021 |
What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities | Journal of Brand Management | Angeliki Nikolinakou Joe Phua Eun Sook Kwon | 2021/11 |
Digital and interactive marketing communications in sports | Kevin K Byon Joe Phua | 2021/5/4 | |
Do young adults attend to health warnings in the first IQOS advertisement in the US? An eye-tracking approach | Nicotine and Tobacco Research | Jiaying Liu Joe Phua Dean Krugman Linjia Xu Glen Nowak | 2021/5/1 |
Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism | Online Information Review | Joe Phua S Venus Jin Jihoon Kim | 2020/6/10 |
Effects of brand name versus empowerment advertising campaign hashtags in branded Instagram posts of luxury versus mass-market brands | Journal of Interactive Advertising | Taeyeon Kim Joe Phua | 2020/5/3 |
Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention | Health Marketing Quarterly | Yen-I Lee Phua Joe Tai-Yee Wu | 2020/4/14 |
ENCOURAGING ENERGY SAVING THROUGH FACEBOOK: EFFECT OF MESSAGE CONCRETENESS AND MESSAGE SENDER DISTANCE ON CONSUMER ATTITUDES AND BEHAVIORAL INTENTIONS | American Academy of Advertising. Conference. Proceedings (Online) | Nah Ray Han Joe Phua Jihoon Jay Kim | 2020 |
The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism | Journal of Marketing Communications | Joe Phua S Venus Jin Jihoon Kim | 2020/11/16 |
Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and … | Journal of Consumer Behaviour | Angeliki Nikolinakou Joe Phua | 2020/1 |
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