Kevin K. Byon
Indiana University Bloomington
H-index: 29
North America-United States
Top articles of Kevin K. Byon
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Identifying online sports betting motivations associated with betting intention | International Journal of Sports Marketing and Sponsorship | Hyunseok Song Kevin K Byon Paul M Pedersen | 2024/4/29 |
Esports for development? Exploring esports player profiles and their development and well-being outcomes | International Journal of Sports Marketing and Sponsorship | Wonjun Choi Wooyoung Jang Hyunseok Song Min Jung Kim Wonju Lee | 2024/4/15 |
Exploring the relationship between super-leadership, self-leadership, and exercise commitment in university Taekwondo teams | Frontiers in Psychology | Myoung-eun Park Kevin K Byon | 2024/3/28 |
What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior | International Journal of Sports Marketing and Sponsorship | Wooyoung Jang Wonjun Choi Min Jung Kim Hyunseok Song Kevin K Byon | 2024/1/30 |
An Examination of Consumer's Brand Loyalty and Purchase Intention Toward Collaborations in the Sport Brand Footwear Industry. | Sport Marketing Quarterly | Yoon Heo Zack P Pedersen Antonio S Williams Kevin K Byon | 2023/12/1 |
Evaluating the Motivations Driving Fantasy Football Participants in Selecting Fantasy Football Analysts for Information Consumption | Journal of Sports Media | Tyler Ratts Ramir D Williams Kevin K Byon Antonio S Williams Paul M Pedersen | 2023 |
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage | International Journal of Sports Marketing and Sponsorship | Jeongbeom Hahm Heedong Choi Hirotaka Matsuoka Jiyoung Kim Kevin K Byon | 2023/4/3 |
Fitness switching costs scale (FSCS): development and assessment of higher-order reflective-formative scale | European Sport Management Quarterly | Kyungyeol Kim Kevin K Byon | 2023/11/2 |
Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch | International Journal of Sports Marketing and Sponsorship | Ssu-Yun Chou Wooyoung Jang Shang Chun Ma Ching-Hung Chang Kevin K Byon | 2023/4/3 |
Fitness App Usage Intention: Investigating Consumer Innovativeness and the Technology Acceptance Model | Journal of Modern Sport Management | Sinhae Roh Kevin K Byon Paul M Pedersen | 2023/9/15 |
An interdisciplinary examination of the material effects of deceptive sport beverage advertisements | Journal of Global Sport Management | Natasha T Brison Thomas A Baker III Kevin K Byon Nathaniel J Evans | 2023/2/13 |
Online consumer reviews of a sport product: an alternative path to understanding brand associations | Sport, Business and Management: An International Journal | Antonio S Williams Yoon Heo Jun Woo Choi Zack P Pedersen Kevin K Byon | 2023/9/15 |
Live events and the sport customer: A sport spectator quality-value-behavior model | Journal of Global Sport Management | Charles W Jones Kevin K Byon Antonio S Williams Paul M Pedersen | 2023/1/2 |
Is the singularity near? Causal inference in sport consumer behavior research | Frontiers in Psychology | Kevin K Byon James Du Do Young Pyun | 2023/6/9 |
Co-created value influences residents’ support toward the sporting event through the mediating mechanism of gratitude | European Sport Management Quarterly | Jingxian Zhang Kevin K Byon Yosuke Tsuji Paul M Pedersen | 2023/1/2 |
Quantifying the Supercrip Image: Exploring the Impact of Knowledge of an Athlete's Physical Disability on Spectators' Impressions of Performance and Interest in Consumption | Journal of Sport Behavior | Michael Cottingham Daniel Wann Kevin Byon Tiao Hu | 2023/6/1 |
The show must go on: The mediating role of self-assessment in the relationship between performers’ technology acceptance and satisfaction level with remote performances in … | Technology in Society | Joon Beom Hahm Kevin K Byon Yeon Ah Hyun Jeongbeom Hahm | 2022/2/1 |
Examining the value Co-creation model in motor racing events: moderating effect of residents and tourists | Sustainability | Kevin K Byon Jingxian Zhang Wooyoung Jang | 2022/8/5 |
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball | International journal of sports marketing and sponsorship | Zack P Pedersen Kyungyeol Kim Kevin K Byon Antonio S Williams | 2022/1/11 |
The influence of core service quality associated with Korean women’s volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in … | Frontiers in Psychology | Jong-Hwan Jeon Kevin K Byon Hyunseok Song Sung-Bae Roger Park | 2022/7/22 |
