Jobmark

Jobmark

Universitas Bakrie

H-index: 2

Asia-Indonesia

About Jobmark

Jobmark, With an exceptional h-index of 2 and a recent h-index of 2 (since 2020), a distinguished researcher at Universitas Bakrie, specializes in the field of Branding, Marketing Communication, Advertising, Brand Management, Consumer Insights.

His recent articles reflect a diverse array of research interests and contributions to the field:

Customer Engagement of the Coffee Shop during Covid-19 Pandemic: Study on Anomali Coffee’s Instagram

Virtual or Hybrid? Marketing Event in the Time of Covid-19 Pandemic

Ramadan, Pandemic, and Consumer-Audience Behavior

Brand, Consumers, and a Piece of Love: Indonesian Most Engaging Brands 2022

Brand Ambassador and Customer Engagement of e-Commerce Brand TV Show: The Use of NCT U and NCT 127 for Tokopedia Campaign ‘Waktu Indonesia Belanja’

Digital Storytelling and Brand Engagement on Social Media

Dark Side of the Moon: The Corruption of Communication in Influencer Marketing

The Personal Branding Management of Rifat Sungkar through Brand Social Responsibility Strategy on Social Media

Jobmark Information

University

Position

Journal of Branding and Marketing Communication

Citations(all)

301

Citations(since 2020)

274

Cited By

0

hIndex(all)

2

hIndex(since 2020)

2

i10Index(all)

1

i10Index(since 2020)

1

Email

University Profile Page

Universitas Bakrie

Google Scholar

View Google Scholar Profile

Jobmark Skills & Research Interests

Branding

Marketing Communication

Advertising

Brand Management

Consumer Insights

Top articles of Jobmark

Title

Journal

Author(s)

Publication Date

Customer Engagement of the Coffee Shop during Covid-19 Pandemic: Study on Anomali Coffee’s Instagram

Jobmark: Journal of Branding and Marketing Communication

Marliani Devita

2022/1/1

Virtual or Hybrid? Marketing Event in the Time of Covid-19 Pandemic

JOBMARK: Journal of Branding and Marketing Communication

Mochammad Kresna Noer

Tisyabella Rizki Ramadhanti

2022/1/1

Ramadan, Pandemic, and Consumer-Audience Behavior

JOBMARK: Journal of Branding and Marketing Communication

Wawan Setiawan

2022/1/1

Brand, Consumers, and a Piece of Love: Indonesian Most Engaging Brands 2022

JOBMARK: Journal of Branding and Marketing Communication

Edhy Aruman

Lis Hendriani

Dyah Hasto Palupi

Dwi Wulandari

2022/1/1

Brand Ambassador and Customer Engagement of e-Commerce Brand TV Show: The Use of NCT U and NCT 127 for Tokopedia Campaign ‘Waktu Indonesia Belanja’

JOBMARK: Journal of Branding and Marketing Communication

Reza Irfan Pambudi

2022/1/1

Digital Storytelling and Brand Engagement on Social Media

JOBMARK: Journal of Branding and Marketing Communication

Fahmi Fauzi

Dion Wardyono

2022/1/1

Dark Side of the Moon: The Corruption of Communication in Influencer Marketing

JOBMARK: Journal of Branding and Marketing Communication

Shela Nawanti Putri

2021/7/3

The Personal Branding Management of Rifat Sungkar through Brand Social Responsibility Strategy on Social Media

JOBMARK: Journal of Branding and Marketing Communication

Ismaya Dian Putri Hendarsih

2021/7/3

Employer Brand Image Dimensionality

JOBMARK: Journal of Branding and Marketing Communication

Agung Mardiyanto

2021/7/3

Agricultural Branding Practices and Potentials in Indonesia: From Traditional to Digital

JOBMARK: Journal of Branding and Marketing Communication

Bambang Sukma Wijaya

2021/1/1

Brand Discourse Analysis (BDA): Conceptual and Methodological Propositions

Jobmark: Journal of Branding and Marketing Communication

Bambang Sukma Wijaya

2020/7/3

Consuming Korea: Global Branding and Soft Diplomacy from the Lens of K-Drama Virtual Travelers

Jobmark: Journal of Branding and Marketing Communication

Btari Anya Safira

Muhammad Badaruddin

2020

How the Digital Endorsement Campaign Affects Student’s Attitude towards a Cinema Theater Brand: The Case of #JajanAsyikXXI on Instagram

Jobmark: Journal of Branding and Marketing Communication

Qisti Qasthari

Wahyuni Pudjiastuti

2020/7/3

Gastronomic Branding: New ‘Menu’ for Tourism, Diplomacy, and Destination Branding

Jobmark: Journal of Branding and Marketing Communication

Niken Febrina Emungtyas

2020/1/4

See List of Professors in Jobmark University(Universitas Bakrie)

Co-Authors

H-index: 12
Bambang Sukma Wijaya

Bambang Sukma Wijaya

Universitas Bakrie

H-index: 7
Suharyanti

Suharyanti

Universitas Bakrie

H-index: 5
M. Gunawan Alif

M. Gunawan Alif

Universitas Indonesia

H-index: 5
Dessy Kania

Dessy Kania

Universitas Bakrie

H-index: 4
Mirana Hanathasia

Mirana Hanathasia

Universitas Bakrie

H-index: 3
Mochammad Kresna Noer

Mochammad Kresna Noer

Universitas Bakrie

academic-engine