Bambang Sukma Wijaya

Bambang Sukma Wijaya

Universitas Bakrie

H-index: 12

Asia-Indonesia

About Bambang Sukma Wijaya

Bambang Sukma Wijaya, With an exceptional h-index of 12 and a recent h-index of 11 (since 2020), a distinguished researcher at Universitas Bakrie, specializes in the field of Branding, Marketing Communication, Brand & Consumer Culture, Ambient Media & Advertising, I-Pop Culture/Communication.

His recent articles reflect a diverse array of research interests and contributions to the field:

Branded Social Campaign and the Politics of Representation

The Corruption of Personal Branding Communication in Education and Its Implications for Sustainable Development Goals

Branderpreneurial Mindset for Developing Brand and Business Values

On the Corruption of Communication: A Theory of Deception

Three Worthinesses of Press Release Communication

Making Personal Branding Work Better: The Role of Positive Communication in Organization

Social media, personal branding, and the hypoesthesia of communication corruption

Communication with Compassion as Positive Leadership Practices: The Case of Nutrifood Indonesia

Bambang Sukma Wijaya Information

University

Position

Brand Scientist Strategist & Culturalist at

Citations(all)

1324

Citations(since 2020)

982

Cited By

631

hIndex(all)

12

hIndex(since 2020)

11

i10Index(all)

17

i10Index(since 2020)

11

Email

University Profile Page

Universitas Bakrie

Google Scholar

View Google Scholar Profile

Bambang Sukma Wijaya Skills & Research Interests

Branding

Marketing Communication

Brand & Consumer Culture

Ambient Media & Advertising

I-Pop Culture/Communication

Top articles of Bambang Sukma Wijaya

Title

Journal

Author(s)

Publication Date

Branded Social Campaign and the Politics of Representation

Revista Latina de Comunicación Social

Bambang Sukma Wijaya

2024/4/15

The Corruption of Personal Branding Communication in Education and Its Implications for Sustainable Development Goals

Migration Letters

Bambang Sukma Wijaya

Nanang Wijaya Kusuma

Ersal Bioldy

2024/12/25

Branderpreneurial Mindset for Developing Brand and Business Values

Migration Letters

Bambang Sukma Wijaya

2023/11/6

On the Corruption of Communication: A Theory of Deception

Studies in Media and Communication

Bambang Sukma Wijaya

2022/8/2

Three Worthinesses of Press Release Communication

Journal Communication Spectrum

Bambang Sukma Wijaya

2022/3/27

Making Personal Branding Work Better: The Role of Positive Communication in Organization

B S Amir

M T

Wijaya

2022/2

Social media, personal branding, and the hypoesthesia of communication corruption

Cogent Arts & Humanities

Bambang Sukma Wijaya

Asri Annisa Nasution

2022/12/31

Communication with Compassion as Positive Leadership Practices: The Case of Nutrifood Indonesia

Studies in Media and Communication

Bambang Sukma Wijaya

Muhammad Taufiq Amir

2022/1/25

Media Brand Reputation in the Digital Milieu: The Effects of Online News Ethics and Logic on Media Brand Image

Jurnal Komunikasi: Malaysian Journal of Communication

Bambang Sukma Wijaya

Maria Theresia Anitawati

Suharyanti

Ananda Fortunisa

2022/9/30

The Politics of Representation in Green Brand Communication: A Social Semiotics Approach

International Journal of Social Sustainability in Economic, Social, and Cultural Context

Bambang Sukma WIjaya

Tangguh Okta Wibowo

Dessy Kania

Adek Risma Dedees

Helen Diana Vida

2022/8/5

Branded Content Analysis (BCA)

Jobmark: Journal of Branding and Marketing Communication

Bambang Sukma Wijaya

2021/7/3

Representation of Murals and Branded Outdoor Advertising: Critical Implications for Sustainable Geographical Public Spaces.

Review of International Geographical Education Online

Taufik Murtono

Bambang Sukma Wijaya

2021/4/15

Why do educational people commit corruption in communicating their personal brands?

Bambang Sukma Wijaya

Muhammad Taufiq Amir

Jurica Lucyanda

2021/3/1

Agricultural Branding: Nine Routes

Jobmark: Journal of Branding and Marketing Communication

Bambang Sukma Wijaya

2021/1/1

Covid-19 pandemic, personal branding, and the corruption of communication

Bambang Sukma Wijaya

Jurica Lucyanda

Muhammad Taufiq Amir

2021/11/29

Consuming midnights: Indonesian youths’ stay-up-late lifestyle in branded places

The International Journal of Interdisciplinary Cultural Studies

Bambang Sukma Wijaya

2021

Mapping the New Geography of Work and Roles in Online Media Marketing Communication

Review of International Geographical Education Online

Bambang Sukma Wijaya

Dudi Rudianto

Dyama Khazim Setyadi

Muchsin Saggaff Shihab

2021/3/1

Logo Celebrating Experience

Bambang Sukma Wijaya

2020

In-Store Brand Communication: When Shelf-Space and Display Seduce Consumers

Humanities & Social Sciences Reviews

Bambang Sukma Wijaya

2020

Changing the Mindset in the Culinary Business Environment: From Entrepreneur to Branderpreneur

IOP Conference Series: Earth and Environmental Science

Bambang Sukma Wijaya

Achmad Hidayat Sutawidjaya

Muhammad Syaiful

2020/5/1

See List of Professors in Bambang Sukma Wijaya University(Universitas Bakrie)