João Guerreiro

João Guerreiro

Instituto Universitário de Lisboa

H-index: 18

Europe-Portugal

About João Guerreiro

João Guerreiro, With an exceptional h-index of 18 and a recent h-index of 18 (since 2020), a distinguished researcher at Instituto Universitário de Lisboa, specializes in the field of Artificial Intelligence for Business, Virtual and Augmented Reality, Consumer Behavior, Corporate Social Responsibility.

His recent articles reflect a diverse array of research interests and contributions to the field:

Mental imagery, product involvement and presence at virtual reality supermarket

Transhumanism and engagement-facilitating technologies in society

Past, present, and future of pro-environmental behavior in tourism and hospitality: A text-mining approach

How augmented reality media richness influences consumer behaviour

Neuroscience research in consumer behavior: A review and future research agenda

An examination of the influence of emotional solidarity on value cocreation with international Muslim travelers

Transhumanism

The effects of cultural differences on social media behaviour

João Guerreiro Information

University

Position

___

Citations(all)

2387

Citations(since 2020)

2288

Cited By

403

hIndex(all)

18

hIndex(since 2020)

18

i10Index(all)

23

i10Index(since 2020)

22

Email

University Profile Page

Instituto Universitário de Lisboa

Google Scholar

View Google Scholar Profile

João Guerreiro Skills & Research Interests

Artificial Intelligence for Business

Virtual and Augmented Reality

Consumer Behavior

Corporate Social Responsibility

Top articles of João Guerreiro

Title

Journal

Author(s)

Publication Date

Mental imagery, product involvement and presence at virtual reality supermarket

Journal of Creative Communications

Sandra Maria Correia Loureiro

Carolina Correia

João Guerreiro

2023/3

Transhumanism and engagement-facilitating technologies in society

Journal of Promotion Management

João Guerreiro

Sandra Maria Correia Loureiro

Jaime Romero

Omar Itani

Sara Eloy

2022/7/4

Past, present, and future of pro-environmental behavior in tourism and hospitality: A text-mining approach

Journal of Sustainable Tourism

Sandra Maria Correia Loureiro

João Guerreiro

Heesup Han

2022/1/2

How augmented reality media richness influences consumer behaviour

International Journal of Consumer Studies

Inês Pessoa de Amorim

João Guerreiro

Sara Eloy

Sandra Maria Correia Loureiro

2022/11

Neuroscience research in consumer behavior: A review and future research agenda

International Journal of Consumer Studies

Pedro Oliveira

João Guerreiro

Paulo Rita

2022

An examination of the influence of emotional solidarity on value cocreation with international Muslim travelers

Journal of Travel Research

Bee-Lia Chua

Amr Al-Ansi

Heesup Han

Sandra Maria Correia Loureiro

João Guerreiro

2022/9

Transhumanism

Mètode Science Studies Journal

SALVADOR MACIP

2022/1/1

The effects of cultural differences on social media behaviour

International Journal of Internet Marketing and Advertising

Myron Guftométros

João Guerreiro

2021

How escapism leads to behavioral intention in a virtual reality store with background music?

Journal of Business Research

Sandra Maria Correia Loureiro

João Guerreiro

Arnold Japutra

2021/9/1

Artificial intelligence in business: State of the art and future research agenda

Sandra Maria Correia Loureiro

João Guerreiro

Iis Tussyadiah

2021/5/1

Autonomic emotional responses to food: Private label brands versus National Brands

Journal of Consumer Behaviour

Paulo Rita

Guerreiro

João

Muhamad Omarji

2021

Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countries

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations

Joao Guerreiro

Sandra Loureiro

2020/12

How to predict explicit recommendations in online reviews using text mining and sentiment analysis

Journal of Hospitality and Tourism Management

João Guerreiro

Paulo Rita

2020/6/1

Understanding the role of visual attention on wines’ purchase intention: An eye-tracking study

International Journal of Wine Business Research

Patrícia Monteiro

João Guerreiro

Sandra Maria Correia Loureiro

2020/4/30

20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach

Sandra Maria Correia Loureiro

João Guerreiro

Faizan Ali

2020/4/1

See List of Professors in João Guerreiro University(Instituto Universitário de Lisboa)

Co-Authors

H-index: 52
Paulo Rita

Paulo Rita

Universidade Nova de Lisboa

H-index: 49
Iis Tussyadiah

Iis Tussyadiah

University of Surrey

H-index: 49
Faizan Ali

Faizan Ali

University of South Florida

H-index: 34
Sérgio Moro

Sérgio Moro

Instituto Universitário de Lisboa

H-index: 21
Amr Al-Ansi

Amr Al-Ansi

Sejong University

H-index: 17
Padma Panchapakesan

Padma Panchapakesan

Instituto Universitário de Lisboa

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