Jiyeon So

Jiyeon So

Yonsei University

H-index: 21

Asia-South Korea

About Jiyeon So

Jiyeon So, With an exceptional h-index of 21 and a recent h-index of 18 (since 2020), a distinguished researcher at Yonsei University, specializes in the field of Health communication, emotional appeal, message fatigue, health information seeking, narrative persuasion.

His recent articles reflect a diverse array of research interests and contributions to the field:

The role of audience favorability in processing (un) familiar messages: A heuristic-systematic model perspective

Message fatigue beyond the health message context: A replication and further extension of So et al.(2017)

Implications of Inconsistent Visual Displays on End User Risk Perception, Uncertainty, and Behavioral Intentions

Two faces of message repetition: audience favorability as a determinant of the explanatory capacities of processing fluency and message fatigue

What message features influence the intention to share misinformation about COVID-19 on social media? The role of efficacy and novelty

Diffusion of COVID-19 misinformation: Mechanisms for threat-and efficacy-related misinformation diffusion

Does COVID-19 message fatigue lead to misinformation acceptance? An extension of the risk information seeking and processing model

Is a success story of an underdog more powerful than one of a similar other? Examining effects of model similarity and success attribution on intention to exercise

Jiyeon So Information

University

Position

___

Citations(all)

2560

Citations(since 2020)

1813

Cited By

1337

hIndex(all)

21

hIndex(since 2020)

18

i10Index(all)

26

i10Index(since 2020)

25

Email

University Profile Page

Yonsei University

Google Scholar

View Google Scholar Profile

Jiyeon So Skills & Research Interests

Health communication

emotional appeal

message fatigue

health information seeking

narrative persuasion

Top articles of Jiyeon So

Title

Journal

Author(s)

Publication Date

The role of audience favorability in processing (un) familiar messages: A heuristic-systematic model perspective

Human Communication Research

Jiyeon So

Jiaying Liu

2023/10/1

Message fatigue beyond the health message context: A replication and further extension of So et al.(2017)

Human Communication Research

Hyunjin Song

Jiyeon So

2023/7/1

Implications of Inconsistent Visual Displays on End User Risk Perception, Uncertainty, and Behavioral Intentions

Castle Williamsberg

Andrew Grundstein

Jiyeon So

2023

Two faces of message repetition: audience favorability as a determinant of the explanatory capacities of processing fluency and message fatigue

Journal of Communication

Jiyeon So

Hyunjin Song

2023/12/1

What message features influence the intention to share misinformation about COVID-19 on social media? The role of efficacy and novelty

Computers in Human Behavior

Hayeon Song

Jiyeon So

Minsun Shim

Jieun Kim

Eunji Kim

...

2023/1/1

Diffusion of COVID-19 misinformation: Mechanisms for threat-and efficacy-related misinformation diffusion

Available at SSRN 4372713

Jiyeon So

Minsun Shim

Hayeon Song

2023/3/6

Does COVID-19 message fatigue lead to misinformation acceptance? An extension of the risk information seeking and processing model

Health Communication

Yoori Hwang

Jiyeon So

Se-Hoon Jeong

2023/10/15

Is a success story of an underdog more powerful than one of a similar other? Examining effects of model similarity and success attribution on intention to exercise

Communication Quarterly

Lihong Quan

Sungeun Chung

Youllee Kim

Jiyeon So

2022/3/15

Beyond depth and breadth: taking “types” of health information sought into consideration with cluster analysis

Journal of health communication

Jiyeon So

Jeongyoun Ahn

Mengfei Guan

2022/1/2

Social identity theory

Social psychology in action: Evidence-based interventions from theory to practice

Daan Scheepers

Naomi Ellemers

2019

An examination of the SPC’s Convective Outlook products and risk category system among members of the public

Castle Williams

Andrew Grundstein

Jiyeon So

2022

Counterproductive effects of overfamiliar antitobacco messages on smoking cessation intentions via message fatigue and resistance to persuasion.

Psychology of Addictive Behaviors

Jiyeon So

2022/12

코로나 19 뉴스 프레임이 개인에 대한 처벌 정책 지지에 미치는 영향: 책임 인식과 분노의 매개효과

한국언론학보

최종혁, 소지연

2021/8

Media-based emotional coping: Examining the emotional benefits and pitfalls of media consumption

Robin L Nabi

Jiyeon So

Abby Prestin

Debora D Pérez Torres

2021/11/9

Tailoring temporal message frames to individuals’ time orientation strengthens the relationship between risk perception and behavioral intention

Journal of health communication

Mengfei Guan

Jiyeon So

2020/12/1

An investigation of cognitive processing of fear appeal messages promoting HPV vaccination: predictors and outcomes of magnitude and valence of cognitive responses

Journal of Health Communication

Hanyoung Kim

Jeong Yeob Han

Jiyeon So

Youngji Seo

2020/11/1

Contributions of emotional flow in narrative persuasion: An empirical test of the emotional flow framework

Communication Quarterly

Nizia Alam

Jiyeon So

2020/3/14

See List of Professors in Jiyeon So University(Yonsei University)