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Itzhak Mashiah

Itzhak Mashiah

University of Haifa

H-index: 3

Asia-Israel

About Itzhak Mashiah

Itzhak Mashiah, With an exceptional h-index of 3 and a recent h-index of 3 (since 2020), a distinguished researcher at University of Haifa, specializes in the field of Marketing Communication, Tech Marketing, Innovation Branding, Communication, Tech Journalism.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

Israeli tech entrepreneurship: glorification of business exits in the media

Tech-Diplomacy: High-Tech Driven Rhetoric to Shape National Reputation

The relationship between public-relations and journalists in WhatsApp technology

“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees

Itzhak Mashiah Information

University

Position

___

Citations(all)

28

Citations(since 2020)

28

Cited By

1

hIndex(all)

3

hIndex(since 2020)

3

i10Index(all)

1

i10Index(since 2020)

1

Email

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University Profile Page

University of Haifa

Google Scholar

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Itzhak Mashiah Skills & Research Interests

Marketing Communication

Tech Marketing

Innovation Branding

Communication

Tech Journalism

Top articles of Itzhak Mashiah

Title

Journal

Author(s)

Publication Date

The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

Political Studies Review

Itzhak Mashiah

2024/3/8

Israeli tech entrepreneurship: glorification of business exits in the media

Israel Affairs

Itzhak Mashiah

2024/3/3

Tech-Diplomacy: High-Tech Driven Rhetoric to Shape National Reputation

E-International Relations

Itzhak Mashiah

2023

The relationship between public-relations and journalists in WhatsApp technology

Public Relations Review

Itzhak Mashiah

2021/12/1

“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees

The Journal of High Technology Management Research

Itzhak Mashiah

2021/11/1

See List of Professors in Itzhak Mashiah University(University of Haifa)