ILARIA BAGHI
Università degli Studi di Modena e Reggio Emilia
H-index: 14
Europe-Italy
Top articles of ILARIA BAGHI
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The mitigation of brand crises: towards broader, deeper and more diverse research directions | Paolo Antonetti Ilaria Baghi Carmen Valor | 2024/2/12 | |
The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality | Journal of Business Research | Silvia Grappi Francesca Bergianti Veronica Gabrielli Ilaria Baghi | 2024/1/1 |
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions | Journal of the Academy of Marketing Science | Paolo Antonetti Ilaria Baghi | 2023/5 |
How different types of communication affect ethical consumption: The role of psychological consumer empowerment | Francesca Bergianti Veronica Gabrielli Ilaria Baghi Silvia Grappi | 2023 | |
Chi può permettersi di dare la colpa?: una indagine empirica sull'efficacia dello scapegoating in risposta ad una crisid'impresa | Ilaria Baghi | 2022 | |
Sustainable trend: how well-being works in shaping fashion consumption practices | Francesca Bergianti Veronica Gabrielli Ilaria Baghi Silvia Grappi | 2021 | |
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications | Marketing Letters | Paolo Antonetti Ilaria Baghi | 2021/12 |
Feeling good by wearing sustainable: Advancing the well-being paradigm in sustainable consumption practices | Francesca Bergianti Silvia Grappi Veronica Gabrielli Ilaria Baghi | 2021 | |
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands | Journal of Marketing Management | Veronica Gabrielli Ilaria Baghi Francesca Bergianti | 2021/10/13 |
When blame-giving crisis communications are persuasive: A dual-influence model and its boundary conditions | Journal of Business Ethics | Paolo Antonetti Ilaria Baghi | 2021/8 |
The higher they climb, the harder they fall: The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy | Corporate Social Responsibility and Environmental Management | Ilaria Baghi Paolo Antonetti | 2021/7 |
The role of betrayal in the response to value and performance brand crisis | Marketing Letters | Ilaria Baghi Veronica Gabrielli | 2021/6 |
Unveiling the corporate brand: the role of portfolio composition | Journal of Consumer Marketing | Veronica Gabrielli Ilaria Baghi | 2020/4/24 |
This is what matters: The reactions of betrayed consumers to ethical brand crisis | Proceedings of the European Marketing Academy, 49th | Ilaria Baghi Veronica Gabrielli | 2020 |
How to choose the endorser: An experimental analysis on the effects of fit and notoriety | Mercati & Competitività | Veronica Gabrielli Ilaria Baghi | 2020 |
Co-Authors
