Silvia Grappi
Università degli Studi di Modena e Reggio Emilia
H-index: 27
Europe-Italy
Top articles of Silvia Grappi
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations | Journal of Marketing Management | Silvia Grappi Camilla Barbarossa Veronica Gabrielli Simona Romani | 2024/2/12 |
The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality | Journal of Business Research | Silvia Grappi Francesca Bergianti Veronica Gabrielli Ilaria Baghi | 2024/1/1 |
How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue | Psychology & Marketing | Lia Zarantonello Silvia Grappi Marcello Formisano | 2024/3 |
How different types of communication affect ethical consumption: The role of psychological consumer empowerment | Francesca Bergianti Veronica Gabrielli Ilaria Baghi Silvia Grappi | 2023 | |
Satisfaction is not enough: the concept of customer delight and its relevance in the AI context. | PROCEEDINGS OF THE EUROPEAN MARKETING ACADEMY | Ilaria Querci Luigi Monsurrò Silvia Grappi Simona Romani Richard Bagozzi | 2023 |
Negative relationships in the interactions between consumers and smart objects | PROCEEDINGS OF THE EUROPEAN MARKETING ACADEMY | Luigi Monsurrò Ilaria Querci Silvia Grappi Simona Romani Giacomo Gistri | 2022 |
Sustainable trend: how well-being works in shaping fashion consumption practices | Francesca Bergianti Veronica Gabrielli Ilaria Baghi Silvia Grappi | 2021 | |
Feeling good by wearing sustainable: Advancing the well-being paradigm in sustainable consumption practices | Francesca Bergianti Silvia Grappi Veronica Gabrielli Ilaria Baghi | 2021 | |
A “crescendo” model: designing food experiences for psychological well-being | European Journal of Marketing | Lia Zarantonello Silvia Grappi Marcello Formisano Bernd H Schmitt | 2021/9/20 |
Psychological underpinnings of brands | Richard P Bagozzi Simona Romani Silvia Grappi Lia Zarantonello | 2021/1/4 | |
How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries | International Marketing Review | Lia Zarantonello Silvia Grappi Marcello Formisano Josko Brakus | 2020/4/28 |
The effects of reshoring decisions on employees | Personnel Review | Silvia Grappi Simona Romani Richard P Bagozzi | 2020/6/17 |
Consumers Reactions to Admirable or Reprehensible Corporate Behavior | Proceedings of the European Marketing Academy | Richard Bagozzi Silvia Grappi Simona Romani | 2020 |
Co-Authors
