Hsin-Hsien Liu
National University of Kaohsiung
H-index: 18
Asia-Taiwan
Top articles of Hsin-Hsien Liu
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Inaction inertia in online shopping: impact of promotional formats and sequence | Journal of Consumer Marketing | Ying-Feng Kuo Hsin-Hsien Liu Tso-Hao Shen | 2024/4/30 |
The impact of promotional attractiveness differences on inaction inertia in online shopping | Ying-Feng Kuo Hsin-Hsien Liu Ting-Xuan Liu | 2023/9/4 | |
The effect of different quantity promotion discounts on inaction inertia: The internal mechanisms of perceived closeness and mental accounting | Journal of Behavioral Decision Making | Hsin‐Hsien Liu Hsuan‐Yi Chou Yun‐An Yeh | 2022/10 |
Effects of quantity promotional frames on inaction inertia | Asia Pacific Journal of Marketing and Logistics | Hsin-Hsien Liu Hsuan-Yi Chou | 2022/7/5 |
Attribute specification effect on hedonic and utilitarian options | Australian Journal of Management | Hsin-Hsien Liu Hsuan-Yi Chou | 2022/5 |
Effects of comparability of promotions on inaction inertia | Marketing Intelligence & Planning | Hsin-Hsien Liu Hsuan-Yi Chou | 2021/1/30 |
The effects of pricing strategy on upgrade intentions | Marketing Intelligence & Planning | Hsin-Hsien Liu Hsuan-Yi Chou | 2021/7/6 |
Payment formats and hedonic consumption | Psychology & Marketing | Hsin‐Hsien Liu Hsuan‐Yi Chou | 2020/11 |
The Impact of Item Complementarity in Freebie Promotions on Value Discounting. | Journal of Management & Business Research (2521-4306) | Hsin-Hsien Liu Hsuan-Yi Chou | 2020/6/1 |
Co-Authors
