Ying-Feng Kuo
National University of Kaohsiung
H-index: 20
Asia-Taiwan
Top articles of Ying-Feng Kuo
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Inaction inertia in online shopping: impact of promotional formats and sequence | Journal of Consumer Marketing | Ying-Feng Kuo Hsin-Hsien Liu Tso-Hao Shen | 2024/4/30 |
The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–OR framework study | Journal of Retailing and Consumer Services | Ying-Feng Kuo Fei-Lung Chen | 2023/9/1 |
The impact of promotional attractiveness differences on inaction inertia in online shopping | Ying-Feng Kuo Hsin-Hsien Liu Ting-Xuan Liu | 2023/9/4 | |
The inaction inertia effect of different sellers on the same online shopping platform | Ying-Feng Kuo Tso-Hao Shen Jia-Ze Liao | 2022/10/29 | |
The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding | Journal of Retailing and Consumer Services | Ying-Feng Kuo Cathy S Lin Li-Te Liu | 2022/1/1 |
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market | Internet Research | Ying-Feng Kuo Cheng-Han Lin Jian-Ren Hou | 2021/3/10 |
The effects of the time intervals and promotional sources on the inaction inertia of online shopping | Ying-Feng Kuo Tso-Hao Shen Wen-Chen Lin | 2021/11/15 | |
The advertising communication effectiveness of using netizen language code-switching in Facebook ads | Internet Research | Ying-Feng Kuo Jian-Ren Hou Yun-Hsi Hsieh | 2021/11/1 |
Social Commerce Research: A Literature Review | Ying-Feng Kuo Fei-Lung Chen | 2020/10/31 |
