Holly Overton

Holly Overton

University of South Carolina

H-index: 16

North America-United States

About Holly Overton

Holly Overton, With an exceptional h-index of 16 and a recent h-index of 15 (since 2020), a distinguished researcher at University of South Carolina, specializes in the field of corporate social responsibility communication, corporate social advocacy, sustainability communication, ethics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Holistic understanding of individuals’ prosocial behaviors: A configurational approach

Examining the determinants of consumer support for corporate social advocacy

Do information disputes work: the effect of perceived risk, news disputes and credibility on consumer attitudes and trust toward biotechnology companies

What If Unmotivated Is More Dangerous? The Motivation-Contingent Effectiveness of Misinformation Correction on Social Media

CSR Communication and Legitimacy Creation

Identifying Frames of the COVID-19 Infodemic: Thematic Analysis of Misinformation Stories Across Media

A Conversation about Conceptual and Methodological Challenges in CSR Communication Research

Conscience-driven corporate social advocacy: analyzing moral conviction and perceived motives as predictors of organization-public relationships

Holly Overton Information

University

Position

Associate Professor

Citations(all)

738

Citations(since 2020)

686

Cited By

221

hIndex(all)

16

hIndex(since 2020)

15

i10Index(all)

19

i10Index(since 2020)

19

Email

University Profile Page

Google Scholar

Holly Overton Skills & Research Interests

corporate social responsibility communication

corporate social advocacy

sustainability communication

ethics

Top articles of Holly Overton

Title

Journal

Author(s)

Publication Date

Holistic understanding of individuals’ prosocial behaviors: A configurational approach

Public Relations Review

M Choi

BW McKeever

H Overton

2023/4

Examining the determinants of consumer support for corporate social advocacy

Corporate Communications: An International Journal

JK Kim

H Overton

K Alharbi

J Carter

N Bhalla

2023/1/31

Do information disputes work: the effect of perceived risk, news disputes and credibility on consumer attitudes and trust toward biotechnology companies

Journal of Communication Management

H Overton

F Yang

2023

What If Unmotivated Is More Dangerous? The Motivation-Contingent Effectiveness of Misinformation Correction on Social Media

International Journal of Communication

Fan Yang

Holly Overton

2022/1/14

CSR Communication and Legitimacy Creation

Holly Overton

Virginia Harrison

Nicholas Eng

2022

Identifying Frames of the COVID-19 Infodemic: Thematic Analysis of Misinformation Stories Across Media

JMIR infodemiology

Ehsan Mohammadi

Iman Tahamtan

Yazdan Mansourian

Holly Overton

2022/4/13

A Conversation about Conceptual and Methodological Challenges in CSR Communication Research

A O'Connor

H Overton

2022/10/3

Conscience-driven corporate social advocacy: analyzing moral conviction and perceived motives as predictors of organization-public relationships

Corporate Communications: An International Journal

H Overton

A Xiao

2022

Motivations for supporting corporate social advocacy: applying the SIMCA model

Journal of Communication Management

A Xiao

H Overton

2022/10

Examining native CSR advertising as a post-crisis response strategy

International Journal of Advertising

Linwan Wu

Holly Overton

2022

Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels

Computers in Human Behavior

T Franklin Waddell

Holly Overton

Robert McKeever

2022/12/1

Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication.

Journalism and Mass Communication Quarterly

Y Heo

CW Choi

H Overton

JK Kim

N Zhang

2022/2

Examining the impact of information processing on CSR communication response

Communication Quarterly

H Overton

F Yang

2021

Examining consumer attitudes toward CSR and CSA messages

Public Relations Review

H Overton

JK Kim

N Zhang

S Huang

2021

Better Benefits for Better Business: Certified Benefit Corporations Connected Through Internal Communications

Journal of Student Research

C Adair

H Overton

2021

Is native advertising effective for corporate social responsibility messaging?: How advertising recognition affects consumer responses to proactive versus reactive CSR

Journal of Advertising Research

Linwan Wu

Holly Overton

2020/9/1

Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses

Public Relations Review

Joon Kyoung Kim

Holly Overton

Nandini Bhalla

Jo-Yun Li

2020/6/1

Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors

Public Relations Review

L Austin

H Overton

B McKeever

DS Bortree

2020

Testing the viability of emotions and issue involvement as predictors of CSA response behaviors.

Journal of Applied Communication Research

H Overton

M Choi

J Weatherred

N Zhang

2020

Communicative action and supportive behaviors for environmental CSR practices: An attitude-based segmentation approach.

Corporate Communications: An International Journal

Jo-Yun Li

Holly Overton

Nandini Ballad

2020

See List of Professors in Holly Overton University(University of South Carolina)

Co-Authors

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