Denise Bortree
Penn State University
H-index: 27
North America-United States
Top articles of Denise Bortree
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Symbolic and substantive legitimation: examining corporate commitments to sustainable development goal 12 | Journal of Communication Management | Nicholas Eng Cassandra LC Troy Denise S Bortree | 2024/3/18 |
From axial codes to Z‐scores: charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector … | Journal of Philanthropy and Marketing | Richard D Waters Giselle A Auger Denise Sevick Bortree | 2023/11 |
Effects of climate CSA and CSR messaging: the moderating role of green consumer identity | Corporate Communications: An International Journal | Cassandra LC Troy Megan LP Norman Nicholas Eng Jason Freeman Denise S Bortree | 2023/11/23 |
Designing social media fundraising messages: An experimental approach to understanding how message concreteness and framing influence donation intentions | Nonprofit and Voluntary Sector Quarterly | Anli Xiao Yan Huang Denise Sevick Bortree Richard Waters | 2021 |
Understanding How Message OSAGE Concreteness and Framing | Yan Huang Anli Xiao Denise S Bortree Richard D Waters | 2021 | |
The Big Assist: Exploring Nonprofit Practitioner Beliefs About Sport CSR Relationships | Journal of Sports Media | Melanie Formentin Denise S Bortree Nahyun Kim | 2021 |
Encouraging volunteering in nonprofit organizations: The role of organizational inclusion and volunteer need satisfaction | Journal of Nonprofit & Public Sector Marketing | Yan Huang Denise Bortree Fan Yang Ruoxu Wang | 2020 |
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement | Journal of Product & Brand Management | Michail Vafeiadis Denise S Bortree Christen Buckley Pratiti Diddi Anli Xiao | 2020/3/5 |
Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors | Public Relations Review | L Austin H Overton B McKeever DS Bortree | 2020 |