Goksel Yalcinkaya

Goksel Yalcinkaya

University of New Hampshire

H-index: 15

North America-United States

About Goksel Yalcinkaya

Goksel Yalcinkaya, With an exceptional h-index of 15 and a recent h-index of 13 (since 2020), a distinguished researcher at University of New Hampshire, specializes in the field of Global Marketing, Innovation, Sustainability, Global Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities

Understanding the relationship between the use of social media and the prevalence of anxiety at the country level: a multi-country examination

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination

The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations

Understanding the relationship between advertising spending and happiness at the country level

The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being

Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications

Building and leveraging competence exploitation and exploration for firm new product success

Goksel Yalcinkaya Information

University

Position

Professor of Marketing

Citations(all)

2102

Citations(since 2020)

1030

Cited By

1460

hIndex(all)

15

hIndex(since 2020)

13

i10Index(all)

18

i10Index(since 2020)

16

Email

University Profile Page

Google Scholar

Goksel Yalcinkaya Skills & Research Interests

Global Marketing

Innovation

Sustainability

Global Branding

Top articles of Goksel Yalcinkaya

The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities

International Marketing Review

2023/12/12

Goksel Yalcinkaya
Goksel Yalcinkaya

H-Index: 12

Understanding the relationship between the use of social media and the prevalence of anxiety at the country level: a multi-country examination

International Business Review

2023/8/1

Goksel Yalcinkaya
Goksel Yalcinkaya

H-Index: 12

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination

Journal of International Marketing

2023/6

Goksel Yalcinkaya
Goksel Yalcinkaya

H-Index: 12

The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations

Industrial Marketing Management

2023/2/1

Goksel Yalcinkaya
Goksel Yalcinkaya

H-Index: 12

Understanding the relationship between advertising spending and happiness at the country level

Journal of International Business Studies

2023/2

Goksel Yalcinkaya
Goksel Yalcinkaya

H-Index: 12

The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being

International marketing review

2022/1/31

Goksel Yalcinkaya
Goksel Yalcinkaya

H-Index: 12

Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications

Journal of Business Research

2022/1/1

Shuili Du
Shuili Du

H-Index: 18

Goksel Yalcinkaya
Goksel Yalcinkaya

H-Index: 12

Building and leveraging competence exploitation and exploration for firm new product success

Industrial Marketing Management

2021/8/1

Goksel Yalcinkaya
Goksel Yalcinkaya

H-Index: 12

Out with the old: A Bayesian approach to estimating product modification rates

Journal of Business Research

2020/9/1

Goksel Yalcinkaya
Goksel Yalcinkaya

H-Index: 12

Tevfik Aktekin
Tevfik Aktekin

H-Index: 10

See List of Professors in Goksel Yalcinkaya University(University of New Hampshire)

Co-Authors

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